Dallas-based Strive, Inc. (Nasdaq: ASST) disclosed Monday that its Bitcoin treasury has crossed the 15,000 BTC threshold, following the purchase of 444 bitcoin for $33.9 million at an average cost of $76,307 per coin.
CEO Matt Cole announced the acquisition on X, and the company filed an 8-K with the SEC confirming the details.
The purchase extends a string of accumulation moves that have positioned Strive as one of the more active corporate Bitcoin buyers in the market.
As of April 24, Strive held 14,557 BTC after a separate purchase of 789 bitcoin at $77,890 per coin. The latest transaction pushes the total stack past 15,000 BTC, a holding valued at around $1.2 billion at current prices.
The SEC filing detailed the company’s balance sheet as of May 1: $97.9 million in cash and cash equivalents, and $50.4 million in the Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) of Strategy — Michael Saylor’s firm, which rebranded from MicroStrategy.
Strive reported 63,129,587 shares of Class A common stock and 9,893,844 shares of Class B common stock outstanding, together with 4,959,536 shares of its Variable Rate Series A Perpetual Preferred Stock, traded under the ticker SATA.
The milestone follows Strive’s completion of its acquisition of Semler Scientific in January 2026, which brought the medical technology firm into Strive as a subsidiary.
At the close of that deal, Strive held 12,798 BTC and ranked as the 11th largest public corporate Bitcoin holder in the world. The company has added more than 2,200 BTC to its treasury since that transaction.
Strive as the first public asset management Bitcoin treasury corporation
Strive describes itself as the first public asset management Bitcoin treasury corporation. Its strategy centers on growth in Bitcoin per share, treating Bitcoin as the hurdle rate for all capital allocation decisions.
CEO Matt Cole, who has led the company since April 2023 and has served as Chairman since September 2025, has steered the company toward what he terms “digital credit” — structured finance products that generate yield through Bitcoin exposure.
The SATA preferred stock stands at the center of that strategy. Strive raised $225 million in an oversubscribed SATA offering in January 2026, with investor demand exceeding $600 million. The stock carries an annualized yield near 13%, and the product held its peg through Bitcoin’s recent 50% drawdown. Strive’s $50.4 million position in Strategy’s STRC preferred stock reflects a parallel bet on Bitcoin-backed structured products across the corporate treasury space.
Strategy, the Virginia-based firm led by Executive Chairman Michael Saylor, held 818,334 BTC as of late April 2026 — acquired at a cumulative cost of roughly $61.8 billion and an average price of $75,537 per coin — making it the largest corporate Bitcoin holder in the world, controlling nearly 4% of the asset’s fixed 21 million supply.
ASST shares fell .05% to $16.23 at time of writing. The stock has shed an estimated 88% of its value over the prior six months, a period that included a deep Bitcoin drawdown before a price recovery.