Billionaire investor Mark Cuban has parted with most of his Bitcoin holdings, saying the asset failed to deliver on its core promise as a hedge against fiat currency weakness and geopolitical turmoil.
Cuban made the remarks during an interview with Front Office Sports, where he said Bitcoin “has lost the plot.” The Shark Tank personality and former Dallas Mavericks owner had long positioned Bitcoin as a superior alternative to gold, citing its fixed supply and decentralized structure. That conviction has eroded.
“I always thought it was a better version of gold than gold,” Cuban said. “But gold just blew up and went to $5,000. Bitcoin dropped.”
The billionaire pointed to price behavior during the U.S.-Iran conflict as the moment his confidence broke. Gold surged through the period of heightened tensions, setting a record above $5,500 per ounce earlier this year.
Bitcoin, meanwhile, struggled to hold momentum. Cuban said he expected Bitcoin to rise each time the dollar fell. It did not.
“Every time the dollar dropped, Bitcoin should’ve gone up,” he said. “It’s not the hedge I expected it to be.”
Bitcoin traded near $77,500 on Thursday, down roughly 30% over the past year and 38% below its all-time high of $126,080 set in October. Gold, despite its own pullback from recent peaks, remains up more than 37% over the same 12-month stretch and commands a market cap above $31 trillion — the largest of any asset in the world.
Bitcoin has outperformed gold since the Iran conflict
The data does offer a counterpoint to Cuban’s critique. Since the first signs of U.S.-Iran conflict emerged in late February, Bitcoin has risen more than 16% while gold has fallen over 15%. Bitcoin’s defenders argue that framing matters — the asset’s performance depends on the window of analysis chosen.
Cuban acknowledged a distinction within the crypto space. He expressed less disappointment in Ethereum, which he sees as underpinned by real utility through decentralized finance and blockchain applications. He was categorical about meme coins and speculative tokens, calling them “garbage.”
His earlier crypto profile was broader. In 2021, he held a portfolio split roughly 60% Bitcoin, 30% Ethereum, and 10% in other assets. He was a vocal NFT enthusiast, displayed his wallets publicly, and even accepted Dogecoin as payment for Mavericks merchandise. He once predicted Dogecoin would reach $1 and function as a stablecoin.
Cuban said the crypto sector as a whole has disappointed him by failing to find mainstream utility. “It hasn’t found an application for grandma,” he said.