World of Women (WoW), one of Web3’s most recognizable NFT projects, is entering a new era with the appointment of Vi Powils as CEO. The move reflects a broader shift in focus for WoW—from art and collectibles to a broader cultural and strategic footprint.
Key Takeaways
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Vi Powils, former business development lead at Pudgy Penguins, becomes CEO of World of Women.
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She played a key role in expanding Pudgy Penguins’ reach and popularity.
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WoW plans to introduce new products, partnerships, and community initiatives under her leadership.
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The project has generated over $400M in NFT trading volume and donated $2M+ to women- and artist-focused causes.
Leadership Change Signals Strategic Shift
With over a decade in the crypto space and a background that includes advising hedge funds and launching startups, Vi Powils is among a small group of Web3 leaders who are fluent in both financial strategy and digital culture.
Her appointment marks a turning point for WoW, which has risen to prominence through its generative art collections, focusing on female representation in the NFT space.
The next chapter is poised to build on that legacy by expanding the brand’s reach and deepening its cultural impact.
“I’m proud to lead World of Women into its next chapter,” Powils said. “WoW didn’t just launch a collection—it lit a fire. It brought people together, built a global family, and proved that art with purpose can change lives.”
Powils previously led business development at Pudgy Penguins, helping to grow the brand into one of the most recognized NFT projects.
Source: World of Women
WoW’s Legacy and Future Direction
Founded by digital artist Yam Karkai, World of Women has become a symbol of inclusion within Web3. Its collections—World of Women and World of Women Galaxy—have surpassed $400 million in total trading volume.
The project has also partnered with major global brands, including Mastercard, Samsung, and Michelin, and contributed over $2 million to initiatives supporting women and artists.
According to the announcement, with Powils at the helm, WoW is expected to build on its strong foundation—broadening its reach, amplifying its influence, and doubling down on its mission to support the next generation of builders.
Powils’ appointment feels like the right move at the right time. With the groundwork already laid and a clear vision taking shape, World of Women is in a strong position to grow its influence and help define what comes next for culture in Web3.
“It’s not a reset, it’s a rise,” Powils highlighted. “We’re becoming the engine and fuel for the next generation of dreamers.”