AUSTIN, Texas – May 20th, 2026 – In celebration of Bitcoin Pizza Day on May 22, Unchained, a Bitcoin financial services company founded in 2016 by Joe Kelly and Dhruv Bansal, and Bitcoin Park are hosting special screenings of “The New Rules of Bitcoin,” a short film produced in partnership with The Atlantic’s brand studio Atlantic Re:Think, in ten major US cities. The film highlights three core ideas: Bitcoin is not what you think, Bitcoin is long term thinking, and Bitcoin is true ownership. These ideas lay the groundwork for Bitcoin’s distinction from other cryptocurrencies, with its unique blend of long-term wealth preservation and direct, collaborative custody.
On May 22, 2010, a programmer paid 10,000 bitcoin for two large pizzas to be delivered to his home in the first documented real-world bitcoin transaction. An amount worth around $760 million today, highlighting Bitcoin’s incredible rise to become a mainstream global asset.
Screenings will run this week in Fort Worth, Kansas City on Friday 5/22, 7 PM, at Buffalo State Pizza Company, Chicago, Washington D.C., Portland, Nashville, Austin, Tampa Bay, and Lexington, Kentucky on Friday, 5/22, 6pm at Goodfellas Pizza. Through The New Rules of Bitcoin Roadshow, Unchained and Bitcoin Park are equipping local meetups with a free screening kit, a discussion primer, and pizza sponsorship for the first 100 meetups— bringing Bitcoin’s story to communities face-to-face, just like on the original Pizza Day.
“Bitcoin Pizza Day is a reminder that adoption happens peer-to-peer,” said Jonathan Sexton, the Chief Commercial Officer at Unchained. “Every new bitcoiner was, at some point, brought in by another bitcoiner. We made this film with The Atlantic to give the community a tool to share Bitcoin with a new audience, and to help people who are still unsure about bitcoin to give it another look. And the roadshow is the platform to help bring about the next wave of adopters.”
“Since 2022, we’ve experienced in-person meetups work to bring new people into the bitcoin ecosystem, meetup after meetup,” said Rod Roudi, co-founder of Bitcoin Park. “Bitcoin education is at the core of most meetups and this time, supported by a really cool new film. Grassroots, word of mouth is how Bitcoin spread in the first place, and it’s how it will continue to spread.”
This Pizza Day, Unchained is waiving the first trading fee on all new retirement accounts created before June 1st that move from any crypto competitor. To learn more, book a consultation with one of Unchained’s U.S.-based bitcoin experts here.
About Unchained
Unchained is a Bitcoin financial services company founded in 2016 by Joe Kelly and Dhruv Bansal and headquartered in Austin, Texas. The company built its services around collaborative custody, a multisignature structure in which clients hold their own keys while Unchained provides the financial infrastructure around them. Since its first bitcoin-backed loan in 2017, Unchained has originated more than $1 billion in loans, secured more than 100,000 BTC on its platform, and reported zero capital losses.
The company offers vaults, IRAs, a trading desk, commercial loans, inheritance planning, and its Signature advisory service for individuals and businesses. Its Bitcoin IRA is the only retirement account in the market that gives clients direct key control. In 2025, Unchained received a Wyoming trust charter through its subsidiary Gannett Trust, expanding its fiduciary and wealth advisory capabilities.
Unchained’s open-source wallet Caravan remains available to the public as a standalone tool, independent of any commercial relationship with the company. To learn more, visit unchained.com.
About Bitcoin Park
Bitcoin Park is a community-supported campus founded in 2022 with locations in Nashville, Tennessee and Austin, Texas. Its mission is to support and accelerate the grassroots freedom tech movement by creating a home for mission-obsessed Bitcoiners, builders, and freedom fighters to work, learn, collaborate, and build.
Programming runs on three rails of freedom tech — AI, energy, and bitcoin — across meetups, workshops, and summits spanning custody & treasury, energy & mining, grassroots adoption, healthcare, payments, policy, and more.
AI Freedom Lab anchors the AI rail — Bitcoin Park’s initiative advancing sovereign, collaborative, and decentralized infrastructure so anyone can build on their own terms.
The capstone is Imagine IF, a summit of summits, held in Nashville the first week of October each year — a call to action for dreamers, builders, and believers to shape the world we want to live in, where AI, energy and converge in service of human flourishing and creative optimism. Each “Imagine IF…” talk plants a seed for what’s possible when bold imagination meets human action. To learn more, visit imagineifnashville.com
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