TON is back in the spotlight, and this time it’s not just another token update. Telegram founder Pavel Durov has paired a major ecosystem rebrand with a fresh product launch, giving the network something crypto markets rarely ignore for long: a narrative.
The governance vote to rename Toncoin to GRAM passed with 81.22% support, with the transition officially scheduled for June 15. Importantly, the blockchain itself keeps the TON name. Token holders won’t need to swap, bridge, or claim anything, as balances, smart contracts, NFTs, staking positions, and DeFi activity will carry over automatically.
GRAM Rebrand Revives Original Telegram Vision
The GRAM name isn’t new. It traces back to Telegram’s 2018 whitepaper before regulatory pressure forced the company to halt the original project and return $1.7 billion to investors.
Years later, the community rebuilt the network independently under the TON Foundation, and now the token is returning to its original identity.
The rebrand marks the fourth milestone of the Make TON Great Again (MTONGA) roadmap. Previous upgrades included Catchain 2.0, which introduced sub-second transaction finality, alongside a sixfold reduction in transaction fees to near-zero levels. Full ecosystem consistency is expected by June 22.
Apple Watch Launch Expands Telegram Reach
Meanwhile, Durov also unveiled a fully native Telegram app for Apple Watch.
The new application restores wearable support and allows users to access messages, voice notes, GIFs, video playback, stickers, and location sharing directly from their wrists. Combined with Telegram’s roughly one billion users, the move expands the ecosystem’s reach into another consumer hardware category.
TON Price Sits At Critical Inflection Point
While the headlines focus on products and branding, traders are watching price action.
TON has already respected a long-term demand zone between approximately $1.10 and $1.30 during Q2, an area that previously acted as support dating back to July 2023. The token later climbed to roughly $2.50 in early May before pulling back.
Now, TON price appears to be preparing for another move. If renewed demand emerges around the GRAM transition and broader ecosystem developments, a retest of the $2.50 level could come into focus. A successful breakout beyond that area would place the $4.50 to $5.00 resistance region on the radar for TON market participants.