Strategy’s Bitcoin playbook is no longer just about buying dips. The company has turned its balance sheet into a capital machine built around one main objective of increasing the amount of Bitcoin it controls without weakening the amount of Bitcoin attached to each share. Recent filings by the company now show that it is planning to repurchase $1.5 billion principal amount of 2029 convertible notes.
Strategy Is Getting Closer To 1,000,000 Bitcoin
Strategy’s latest reported Bitcoin reserve shows how far the company’s accumulation strategy has come. The firm’s Bitcoin purchase page lists 843,738 BTC, acquired at an average cost of $75,700 per Bitcoin.
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This means Strategy now controls about 4.02% of Bitcoin’s fixed 21 million supply. The 1,000,000 BTC threshold would raise that share to about 4.76%, making Strategy one of the most important single holders in the Bitcoin market. At the current level, the company does not need to double its holdings. It needs to add about 18.5% more Bitcoin to cross the 1,000,000 BTC line.
The pace of buying has also increased in 2026. Strategy said it held 818,334 BTC as of May 3, 2026, representing 22% growth year-to-date, and said it had raised $11.68 billion year-to-date at that point. Less than three weeks later, the company has bought another $2 billion worth of Bitcoin, lifting its holdings to 843,738 BTC.
Strategy Repurchasing Convertible Notes
Strategy’s path to acquiring 1,000,000 BTC depends on its ability to keep raising capital without damaging the value of its Bitcoin per share. Strategy sells financial instruments like convertible notes to investors who want exposure to its Bitcoin structure, then uses the proceeds to buy more Bitcoin.
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If the Bitcoin added is worth more per share than the dilution or cost created by the financing, the company can report a positive Bitcoin yield. At the time of writing, Strategy has a Bitcoin year-to-date yield of 12.6%.
The recent plan to repurchase part of the 2029 convertible notes also fits into this larger strategy. Strategy recently revealed that it agreed to repurchase a $1.50 billion principal amount of its 0% convertible senior notes due 2029 for an estimated cash price of about $1.38 billion. The repurchased notes would be cancelled, leaving about $1.50 billion of the 2029 notes outstanding.
This matters because convertible notes can become future shares. Strategy reduces the possibility that those notes will eventually increase the number of shares by repurchasing and canceling a portion of that tranche. That can help protect Bitcoin per share, which is central to the company’s long-term treasury. Strategy’s most recent BTC purchase was announced less than 24 hours ago, with the company adding 24,869 BTC for a total cost of $2.014 billion.
Featured image from Getty Images, chart from Tradingview.com