Strategy Inc. CEO Phong Le somewhat pushed back Tuesday against the wave of criticism that followed the company’s first Bitcoin sale since 2022, telling CNBC’s Power Lunch that the move was a deliberate, limited exercise designed to signal operational flexibility — not a philosophical reversal.
“We wanted to inoculate the market and we wanted to test our processes,” Le said in what the network described as a first-time interview. “We learned that everything works.”
Between May 26 and May 31, Strategy sold 32 Bitcoin for approximately $2.5 million at an average price of $77,135 per coin — a transaction that, despite representing just 0.004% of the company’s total holdings, set off an outsized market reaction and reignited debate over whether Michael Saylor’s famous “never sell” doctrine was being abandoned.
Le was careful to frame the disposal in terms of balance sheet management rather than conviction. He cited three reasons for the sale: establishing that Strategy can sell when necessary, confirming that internal systems for executing Bitcoin disposals are fully operational, and creating opportunities to capture tax losses on Bitcoin acquired at lower cost basis — the company has purchased BTC at prices ranging from $10,000 to $125,000 per coin.
Critically, he said the sale was not driven by financial distress. “We did not need to sell our Bitcoin to satisfy our dividends,” Le said. “We’re able to do that through other capital-raising activities.” Proceeds from the sale were directed toward distributions on the company’s STRC perpetual preferred stock.
Le also pointed out that Strategy remained a net buyer: on balance, the company purchased approximately 1,500 Bitcoin over the same period it sold the 32 coins.
The most pointed exchange came when the host pressed Le on the backlash from investors who believed Strategy had pledged never to liquidate its Bitcoin reserves. Le acknowledged the frustration but was unapologetic.
“We have a set of constituents that we have to be able to answer to,” he said, listing common stockholders, preferred shareholders, debt holders, and Bitcoin holders. “When it makes sense for our common stockholders for us to sell our Bitcoin, we will.”
Le suggested the loudest critics were retail investors and “crypto anarchists” ideologically committed to permanent hodling — not the institutional shareholders the company interacts with directly.
“Our institutional shareholders that we talked to don’t seem to be unnerved by it,” he said.
This was not Strategy’s first Bitcoin disposal. In December 2022, the company sold 704 BTC at $16,776 per coin and repurchased 810 BTC two days later — a tax-loss harvesting maneuver that exploited the lack of a crypto wash-sale rule.
Jeffrey’s chief market strategist David Zervos, who joined Le on set, asked about the macro picture around Bitcoin, noting weakness across traditional safe-haven assets. Le acknowledged the broader headwinds, citing three macro forces pressuring Bitcoin: uncertainty around the Federal Reserve’s interest rate path, two ongoing global wars, and a lack of regulatory clarity from Congress on pending crypto legislation.
Still, Le remained bullish on Bitcoin’s long-term thesis.
“I do think Bitcoin is a hedge against inflation. I think Bitcoin is a hedge against big government,” he said, adding that the current environment — potentially a cyclical drawdown — mirrors the roughly 75% pullback seen in May 2022, four years ago.
Bitcoin price and Strategy shares under pressure
The market, for now, is less sanguine. Bitcoin was trading around $61,600 on June 10, 2026 — down more than 40% from its all-time high of $126,198 reached in October 2025. The sell-off deepened after the Strategy announcement coincided with record spot ETF outflows estimated between $2.8 billion and $3.5 billion, triggering $1.8 billion in forced liquidations in a single day.
MSTR shares have been caught in the same downdraft, trading near $117–$127 as of this week — down roughly 67% from their 52-week high of $457.
Strategy has since resumed buying, acquiring 1,550 BTC at an average price of $65,332 between June 1 and June 7 in a move analysts characterized as an effort to restore market confidence.
As of late May, the company held 845,256 Bitcoin at a total cost basis of approximately $63.97 billion.