London-listed The Smarter Web Company (LSE: SWC) disclosed on May 26 that it acquired 10 Bitcoin at an average price of £55,786 per coin, equivalent to roughly $74,904. The purchase totaled £557,865 and brings the company’s aggregate Bitcoin holdings to 2,869 BTC.
The firm’s cumulative investment in Bitcoin now stands at £232.48 million, with an average acquisition cost of £81,032 ($109,000) per BTC, highlighting that the latest purchase was executed well below its overall cost basis.
The company has leaned into Bitcoin as a treasury reserve asset, positioning it as a core component of its capital allocation framework.
Management said the company has achieved a quarter-to-date Bitcoin yield of 15.43%, a metric it uses to measure the change in Bitcoin holdings relative to its fully diluted share count. The KPI reflects the company’s emphasis on accretive BTC accumulation rather than short-term price movements.
The latest acquisition follows continued use of a credit facility arranged with Coinbase, under which the company has drawn £18 million to date. This represents an approximate leverage ratio of 12.19%, underscoring the firm’s willingness to use debt financing to scale its Bitcoin exposure.
The Coinbase facility is secured against the company’s existing BTC holdings and carries a variable interest rate ranging from 6.75% to 7.25%. Notably, the loan can be repaid at the company’s discretion without penalty, providing flexibility in managing leverage depending on market conditions.
Bitcoin as a treasury asset
The Smarter Web Company, which provides web design, development, and online marketing services, began accepting BTC payments in 2022 and has since integrated the asset into its broader corporate strategy. Alongside organic growth, the company is also pursuing acquisitions aimed at expanding its client base and recurring revenue streams.
The move places The Smarter Web Company among a growing cohort of publicly traded firms adopting BTC-centric treasury models, echoing strategies pioneered by companies such as Strive and Strategy.
Just today, Strive’s SATA preferred stock absorbed roughly 453 bitcoin — exceeding the entire daily mining supply — marking a record-setting surge in demand that underscores its rapid rise as a major BTC accumulation vehicle and a growing challenger to Strategy’s dominance in treasury growth.
Over the last two weeks, Strategy (MSTR) shifted focus from buying bitcoin to repurchasing $1.5 billion of its convertible debt at an 8% discount, reducing liabilities while conserving capital. At the same time, the company continued growing its BTC position through equity issuance, bringing total holdings to 843,738 BTC as it actively rebalanced its balance sheet.