Pinkfong, the creator of the global hit ‘Baby Shark,’ is taking its iconic IP to Web3, as Story Protocol announces its tokenization on ip.world.
Summary
- “Baby Shark” and other Pinkfong content are now tokenized on Story Protocol’s ip.world.
- The initiative allows fans and creators to “remix and expand the Pinkfong IP”, according to the official announcement.
Story Protocol (IP) has just announced the tokenization of Pinkfong’s IP, the creative force behind the global sensation “Baby Shark,” on ip.world, a platform for IP-backed memecoins on Story Protocol.
With over 140 billion total views and more than 240 million subscribers across platforms, Pinkfong’s content portfolio represents one of the most valuable IPs in the children’s entertainment sector. Notably, “Baby Shark” holds the record as YouTube’s most-viewed video, with over 16 billion views.
This tokenization initiative allows the Pinkfong IP to be transformed into a tradable, programmable asset, enabling creators and fans to “remix and expand the Pinkfong IP.”
IP of the official Pinkfong Company mascot, known for Baby Shark, has been tokenized on @ipdotworld. Pinkfong touts:
▸ 140B+ total views
▸ 240M+ total subscribers
▸ 16B+ views on Baby Shark
▸ YouTube’s most viewed videoNow you can remix and expand the Pinkfong IP ↴ https://t.co/gcHq3ifK7q
— Story (@StoryProtocol) September 23, 2025
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Story Protocol leads the IP tokenization wave
The development is part of a broader trend in the entertainment industry, where traditional models of content distribution and monetization are being reimagined through blockchain technology, with Story Protocol emerging as a leading platform for making IP investable.
Story Protocol recently supported Aria Protocol’s Aria PRIME platform in bringing $100 million of Korean music catalogs on-chain. The initiative uses Story Protocol to tokenize music rights, giving investors access to fractionalized IP while enabling rights holders to benefit from improved liquidity, automated royalties, and smart contract-enabled licensing.
Beyond entertainment and music, Story Protocol is expanding the tokenization of intellectual property across a wide array of industries, including AI models, game assets, memes, design creations, and patents. Flagship IPs on the platform include Magma, a browser-based professional design platform, and Mahojin, a decentralized AI platform for datasets and AI models.
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