Doodles has rolled out Doodles UP! – Kyle’s Journey, its first competitive blockchain game, now live inside Telegram. Powered by the TON Blockchain, the title is instantly accessible to more than a billion users, combining fast-paced competition with the chance to earn rare digital rewards.
Key Takeaways
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Kyle’s Journey is Doodles’ first game and first release on TON Blockchain.
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The title launches August 13, 2025, directly inside Telegram.
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Players can compete in real time, climb leaderboards, and unlock rare in-game items.
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Doodles NFTs are trading at 0.91 ETH, down 6.8% in 24 hours.
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The launch reflects a wider trend of NFT brands expanding into interactive gaming.
Inside ‘Doodles UP! – Kyle’s Journey’
In Doodles UP! – Kyle’s Journey, players follow Kyle as he escapes into a surreal portal world, catching bugs—his favorite snack—for points.
The gameplay blends casual fun with competitive elements, allowing players to face each other in real-time matches, track their positions on global leaderboards, and earn in-game currency to unlock rare, collectible items.
Early access players who join the waitlist will receive a rare loot box and bonus rewards. Although Doodles has never produced a game before, the project has integrated Elympics’ multiplayer infrastructure to support fair, real-time play across devices.
Why Launch on Telegram via TON Blockchain?
Choosing Telegram is a calculated move. The platform passed one billion monthly active users in March 2025, giving Doodles an immediate path to a vast global audience. TON Blockchain is built directly into Telegram, enabling users to store and send cryptocurrency, process payments, and interact with games and mini-apps without leaving their chats.
This setup removes many of the barriers that have slowed blockchain gaming in the past. Players don’t need to create separate wallets or handle complex onboarding. Games run within Telegram, with wallet creation and transactions handled in the background.
Telegram’s track record in Web3 gaming is already strong. Hamster Kombat, a tap-to-earn mini-game, attracted more than 300 million players, while Notcoin reached millions through similar viral gameplay. Launching Kyle’s Journey on TON puts Doodles in front of one of the most active audiences in the blockchain space.
Source: Doodles UP! – Kyle’s Journey
Doodles’ Shift from NFTs to Gaming
Doodles began in 2021 as an Ethereum NFT collection recognized for its vibrant, playful art. Over the years, it has expanded into a wider entertainment brand. In May 2025, it launched the DOOD token on Solana to add utility for holders and connect with future projects such as Doodles 2.
The launch briefly pushed NFT sales up 97 percent, according to Cointelegraph, before market volatility saw the project’s market cap drop from over $100 million to around $54 million, a shift that Blockworks described as common in token rollouts.
The move into gaming signals Doodles’ intent to reach beyond NFT collectors. By releasing a game that is instantly accessible through a familiar platform like Telegram, the brand is positioning itself to engage both crypto-native users and casual mobile gamers.
Market Snapshot for Doodles NFTs
Current figures show a challenging market backdrop. As of this week, Doodles NFTs have a floor price of 0.91 ETH, or about $4,325.76, reflecting a 6.8 percent drop over the past 24 hours. Trading volume is 43.50 ETH, down 34.2 percent in the same period, with 46 sales—a decline of 19.3 percent.
The collection’s market capitalization is 9,128 ETH, with 4,303 unique owners representing roughly 43 percent of the supply. From its all-time high of 23.95 ETH in May 2022, the floor price has fallen by around 96 percent. In this context, Kyle’s Journey could be an attempt to re-energize existing holders while drawing in new players.
NFT Brands Moving into Gaming
Doodles’ expansion reflects a broader shift in the NFT sector. Projects like Azuki have introduced immersive environments such as “Hilumia,” and Yuga Labs is continuing work on the Bored Ape Yacht Club’s Otherside metaverse.
Interactive experiences can widen a project’s reach, provide real in-game uses for NFTs, and create ongoing engagement loops. For Doodles, launching on Telegram offers the chance to merge its recognizable visual identity with a gaming experience that could reach millions of new users.