Brazil is about to see something new on its stock exchange: a company going public not for its products, but for its bitcoin.
OranjeBTC, founded by former Bridgewater Associates executive Guilherme Gomes, will list on B3 in early October carrying 3,650 BTC on its balance sheet — worth more than $410 million.
That instantly puts Oranje in the global top tier of corporate bitcoin treasuries. By comparison, Brazilian fintech Méliuz, which followed Strategy’s model last year, holds just 650 BTC. Oranje is nearly six times larger out of the gate, according to Brazil Journal.
The firm is not shy about its intentions. “We are bringing to Latin America the first publicly traded company 100% focused on bitcoin, with the goal of accumulating the largest possible bitcoin balance,” Gomes said.
Earlier this year, Itaú BBA’s investment arm began advising OranjeBTC on a $210 million deal, aimed at establishing the company’s Bitcoin holdings as a long-term strategic reserve.
B3 is a stock exchange located in São Paulo, Brazil, and the second oldest in the country. Back in 2022, the exchange launched bitcoin futures within six months while also exploring crypto custody services.
Bitcoin adoption in Brazil
Oranje’s arrival marks a direct import of the playbook pioneered by Strategy’s Michael Saylor, who turned a sleepy software company into the largest bitcoin holder in the world with 640,000 BTC.
Saylor had a mentor in the early days: Eric Weiss, a former Morgan Stanley banker who now sits on Oranje’s board.
Backing for the company has also come from across the global Bitcoin ecosystem. Investors include the Winklevoss twins, Blockstream’s Adam Back, FalconX, Mexican billionaire Ricardo Salinas, and U.S. funds Off the Chain Capital and ParaFi Capital. It’s a roster designed to project both credibility and conviction.
The mechanics of the listing will follow a reverse IPO, with Oranje merging into Intergraus, already listed on B3.
After the transaction, about 85% of shares will be in free float—opening the door for both institutional and retail investors to gain direct exposure to a company whose only real product is bitcoin accumulation.
Bitcoin adoption in Latin America has mostly come from individuals, remittances, and startups. Oranje stands apart as a pure treasury vehicle—built for scale, transparency, and institutional capital.
By listing as a public company, it offers investors a traditional-market gateway to bitcoin exposure. For Gomes, the opportunity is still wide open.
“Michael Saylor recently said that this investment model effectively began in November of last year,” he noted per Brazil Journal “We’ll soon see banks and insurance companies doing the same. It’s the beginning of a new industry. In all of Latin America, there’s still no company 100% focused on this.”