KuCoin Pay and 2Game Digital are pushing crypto deeper into gaming. The two companies have joined forces to bring crypto payments and blockchain-powered rewards to global gaming communities — starting with an exclusive promotion on August 29, 2025, offering gamers discounts, bundles, and early access to the 2Game Token ICO.
Key Takeaways
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KuCoin Pay integrates into 2Game Digital’s ecommerce, esports, and loyalty platforms.
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2Game Token will power rewards, gated perks, and competitive features.
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Launch promotions kick off August 29 with 20% discounts and ICO early access.
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2Game’s esports and play-to-earn ecosystem gains crypto integration.
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GCL Global Holdings is targeting Asia as a hub for Web3 gaming growth.
A New Era for Web3 Gaming Commerce
KuCoin, one of the world’s leading crypto exchanges, is pushing Web3 deeper into gaming through its payment arm, KuCoin Pay. Its new partnership with 2Game Digital, part of GCL Global Holdings (Nasdaq: GCL), allows millions of players to pay with cryptocurrency across 2Game’s ecosystem — from its global ecommerce store to its esports division and loyalty-driven 2Game Pro platform.
KuCoin Pay supports over 50 cryptocurrencies, including KCS, USDT, USDC, and BTC, allowing for fast, borderless, and secure transactions.
Kumiko Ho, Head of Payment Business at KuCoin, said:
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life.”
The 2Game Token and Community Engagement
2Game is also preparing to introduce its 2Game Token, which is intended to support loyalty programs, unlock gated rewards, and enable competitive features across its ecosystem. The company aims to become one of the first gaming platforms to combine ecommerce, esports, and play-to-earn mechanics under a unified Web3 infrastructure.
Sebastian Toke, Group CEO of GCL, added:
“This partnership not only opens the door to a new era of secure, instant, and seamless transactions, it also allows us to tap into a thriving global crypto community.”
Launch Promotions Begin August 29
To make the partnership immediately tangible, KuCoin Pay and 2Game Digital are rolling out a series of promotions from August 29, 2025.
Gamers who pay with KuCoin Pay here will unlock:
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20% discounts on select purchases
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Special pricing on new releases
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Biweekly limited-time bundles
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Early whitelist access to the 2Game Token ICO
The promotion is intended to help onboard gamers into the ecosystem while offering added incentives for early participation.
Strategic Impact on the Gaming and Web3 Sectors
GCL is strategically focused on the growing Asian gaming market, where Web3 adoption in esports and digital commerce is accelerating. Through KuCoin Pay, 2Game Digital hopes to offer an accessible on-ramp for gamers to explore blockchain-based commerce.
For KuCoin, the move aligns with its broader effort to normalize crypto transactions in mainstream industries. For 2Game Digital, it represents an attempt to explore how blockchain can enhance user interaction, loyalty, and commerce — without altering core gaming experiences.