Google has announced that it is updating its policy on allowing ads related to cryptocurrencies worldwide.
According to a new update from the company, the search giant will update its cryptocurrency policy in January 2024 to address advertising rules for what it calls Cryptocurrency Coin Trusts.
According to the announcement, US advertisers can promote Cryptocurrency Coin Trusts through Google ads if they meet the criteria and receive Google certification.
According to Google, Cryptocurrency Coin Trusts are investment vehicles that allow investors to trade shares in trusts that hold various digital currencies. Google says the update highlights its commitment to complying with local laws and adapting to the expected adoption of spot Bitcoin (BTC) exchange-traded funds (ETFs).
The policy will take into account advertising for companies indirectly involved in cryptocurrencies, such as companies that accept cryptocurrency payments, produce crypto mining equipment or offer educational materials for Web3 and blockchain.
However, strict rules will still apply to non-fungible token (NFT) gaming and other specific crypto products based on what the products offer.
Advertisements for hardware wallets and other crypto-related services are allowed and under certain conditions. The policy also explicitly prohibits advertising for Initial Coin Offerings (ICOs), decentralized financial services (DeFi), and the purchase, sale, or trading of specific cryptos.
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