Leading Asian food chain Wow Bao has stepped into the metaverse and launched a unique loyalty program based on non-fungible tokens (NFTs). Customers can hit “CollectaBaos,” digital collectibles created by artist ManoverMars, for $99 for the first year, unlocking privileges including free meals, discounts, and merchandise.
Quick withdrawals:
- Wow Bao is revolutionizing loyalty programs with NFTs, offering exclusive digital collectibles and privileges.
- Powerful partnerships drive Wow Bao’s digital transformation, partnering with Devour and Paytronix for NFT integration.
- Wow Bao’s NFT loyalty program paves the way for widespread adoption, simplifying the process for customers without crypto wallets.
WowBao has announced plans to expand its web3 offerings by hitting exclusive Digital CollectaBaos in collaboration with NFT artist MANOVERMARS (MoM), who has also designed for Macy’s, Visa and Specialized.
‘Courses’: Wow Bao’s NFTs that offer unique experiences
The food chain’s search for NFTs was made possible through strategic collaborations. Wow Bao partnered with Devour, a Web3 delivery company, and the digital collectibles are available on the DevourGO marketplace. In addition, software provider Paytronix facilitated the integration of NFTs into the loyalty program using blockchain technology.
Wow Bao has raised the bar even further by introducing ‘courses’, another NFT variant that will offer members unique experiences, such as:
- exclusive events,
- cooking classes,
- face-to-face meetings with CEO Geoff Alexander, and
- early access to new sandwich flavors.
In an effort to simplify the process, Wow Bao has avoided using technical terms like “Web3” and “NFT” in customer communications. In addition, this approach, which does not require customers to own a crypto wallet, helps with widespread adoption of the program.
Wow Bao’s launch of the NFT-based loyalty program is a digital milestone in the food and restaurant industry. Following in the footsteps of the digital transformation witnessed by Starbucks, Wow Bao’s fresh approach sets a new standard for customer engagement in the industry.
The Hot Buns Club is now OPEN! 🔥🎧 This exclusive club gives you a unique CollectaBao with access to exclusive member benefits that you don’t want to miss.
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Join today, link in bio! 🔥
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.#hotbunsclub #HBC #wowbao #baobuns #chicago #exclusiveclub #wowbaohotbunsclub… pic.twitter.com/uiEQ31XIXI— Wow Bao (@WowBao) May 18, 2023
Wow Bao: An Asian delight
Wow Bao, a prominent fast food chain, is known for its delectable Asian delicacies, including bao, dumplings, pot stickers, and soups. Plus, their signature Bao – a soft, steamed bun with various fillings – adds to the wow factor.
Overall, Wow Bao’s pioneering NFT loyalty program points to a fascinating future of dining. Furthermore, it bridges the gap between food and the metaverse. This innovative step also opens a new chapter in customer engagement within the food industry.
