The following is a guest post from Yaniv Baruch, COO at Playnance.
The first quarter of 2024 has revived investor sentiment in the crypto market. Now that the historic lawsuit against the SEC has come to an end, US investors have finally gained access to spot Bitcoin ETFs. This opened the doors to Web3 for major institutional investors: Weekly net cash inflows into US-based ETFs have repeatedly outperformed initial forecasts, sparking a bull rally to Bitcoin’s all-time high price.
Despite the broader market’s optimism, investment in Web3 gaming remained cautious, with an injection of $288 million in the first quarter. Nevertheless, April brought a windfall to the sector:a whopping $988 million, the highest monthly investment since January 2021.
Investment boom: the data
The root causes of this year’s investment spike appear to be similar to those of early 2021. More than three years ago, the GameFi industry anticipated a round of explosive growth, powered by the emergence of new technologies such as NFTs. From 2020 to 2021, the total market capitalization of NFTs skyrocketed 29 times, while at the same time the total value captured in DeFi protocols reached historic peak levels.
Likewise, the surge in committed investments in April 2024 is driven by the implementation of Ethereum’s recent new technology of Account Abstraction and the rise of Layer 3 blockchain solutions in general. Corporate activity is anomalous: a16z raises a $600 million gaming fund, Bitcraft Ventures follows up on its third $275 million GameFi fund, and Ubisoft Studios is becoming increasingly interested in blockchain collaboration and joint ventures. It looks like Web3 gaming is bracing for a powerful lead.
The unusually strong fundamental user engagement metrics reinforce this. The average number of unique active wallets for gaming dApps reached almost 3 million per day – a record number. According to data from DappRadar, every third person who logged into dApps in April did so primarily for gaming purposes, indicating a strong interest in fair gaming, play-to-earn and play-to-airdrop business models. Meanwhile, the number of active blockchain gamers grew by 83% in 2024, reaching 90.3 million users.
Growth factors explained: account abstraction and layer 3
Why are market participants and venture investors equating the importance of Account Abstraction and Layer 3 with the game-changing impact of NFTs and DeFi? In 2021, blockchain gaming tried to find a unique way to differentiate itself from its Web2 predecessors. This search for value proposition manifested in NFTs, which offer users true data sovereignty and ownership claims for digital assets and DeFi to monetize the plethora of native GameFi tokens.
In 2024, it’s not the newness of the technology or the lack of sustainable monetary rewards that will hinder the future development of Web3 gaming. Users have become accustomed to playing to earn GameFi and the world of Web3. Ironically, the taste for new technology has become the opposite: irritation with its conspicuousness. It’s not the technology or in-app economics layer that VCs are betting on. They see it sooner Account abstraction and Layer-3 solutions as technology enablers for superior GameFi UX.
On paper, Account Abstraction replaces non-custodial wallets with programmable smart contracts. In practice, this offers dApps developers an unprecedented degree of flexibility. For example, by eliminating dependency on basic phrases and introducing random verification, AA allows gamers to create trusted, decentralized accounts with familiar options like email or Google accounts.
Second, it maintains the integrity of the in-game experience without compromising security, eliminating the need to approve each in-game purchase individually and from external wallets. Finally, Account Abstraction introduces sponsored transactions, removing the most infamous bottleneck in dApps UX: gas fees.
Even when network activity is low and gas costs are negligible, the cognitive bias against unpredictable and unexpected additional costs keeps users from engaging more with dApps. Linking fiat cards to seamlessly pay for gas costs or even use developers’ money to directly cover associated commissions is an important step toward better UX and better user retention.
Similarly, vertical scaling of Ethereum in Layer-3 solutions (also known as application-specific blockchains) allows shortening transaction execution time and radically reducing gas costs to achieve zero-gas functionality. Combined with Account Abstraction, Layer-3 solutions open the door to a completely new experience in GameFi: truly free to play, seamless and UX indistinguishable from the Web2 gaming process.
Chekhov’s investment weapon: the future of GameFi
Now that the new technologies are readily available and With substantial financial support reinvigorating the sector, it’s only a matter of time before these foundations become the next big wave of GameFi products.
Blockchain gaming will be at the forefront of a new development paradigm that puts user experience first if this becomes a reality. Tech advancements like Layer-3 solutions and Account Abstraction are entering the initial technology stack for most GameFi products, and Web3 is moving toward a new stage of widespread adoption. Tomorrow’s blockchain will present itself as an alternative to Web2 and a strictly better option.
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