TL;DR
-
Apple takes a 30% cut of all revenue generated on the App Store, and when companies try to give users other payment options, they get booted. That is, until now.
-
A judge recently ruled that while Apple can still take the 30% cut, it can’t stop companies from getting around the split by sending users to their standalone websites.
-
Web3 developers have had a real problem building/launching iPhone apps since they take payments in crypto – but Apple’s payment integrations don’t allow that.
-
But this new ruling now opens the doors for Web3 developers to reach the 1B+ iPhone and iPad owners.
Full story
Imagine running a shoe store with a location in a huge shopping mall.
Now imagine if the mall owners had determined that:
-
They get 30% off every sale.
-
And you couldn’t direct your customers to any of your other locations.
That would never happen! There’s too much competition for a single player to get away with that sort of thing in the physical retail space.
In the digital world? Not so much…
Apple takes a 30% cut of all revenue generated on the App Store, and when companies try to give users other payment options, they get booted.
That is, until now.
A judge recently ruled that while Apple can still take the 30% cut, it can’t stop companies from getting around the split by sending users to their standalone websites.
And it’s all thanks to Epic Games (the makers of your nephew’s favorite video game, Fortnite).
Epic has held Apple accountable (and taken to court) for its cutthroat policies.
OK, cool. How does this compare to Web3?
Good! Web3 developers have had a real problem building/launching iPhone apps since they take payments in crypto – but Apple’s payment integrations don’t allow that.
So Web3 native apps are essentially banned from the App Store, due to an unrelated technical issue.
But this new ruling now opens the doors for Web3 developers to reach the 1B+ iPhone and iPad owners.
That’s a BIG market! We like to see it.
