- New Look, in partnership with TrusTrace, leads sustainable fashion with transparency and corporate responsibility.
- Blockchain traceability: an important tool for New Look in its efforts to reduce emissions and sustainability.
In an effort to combat environmental challenges in the fashion industry, British retailer New Look has taken a bold step towards sustainability by partnering with blockchain traceabilityto start , TrustTrace. This exciting development is part of New Look’s ambitious mission, Kind to our Core, which strives to responsibly source raw materials.
Environmental challenges: fashion as a major contributor
Rapidly changing consumer fashion has transformed the industry, making garments more affordable but also more disposable. This change has significant consequences for the environment.
The textile industry, responsible for 20% of industrial production waterpollution and the production of garments that require large amounts of water pose critical sustainability challenges. Furthermore, greenhouse gas emissions associated with clothing and footwear production represent up to 8% of the total, underscoring the urgency of more responsible purchasing practices.
Blockchain traceability as a tool for sustainability
In its quest to address these challenges, New Look has partnered with TrusTrace, a startup specializing in blockchain traceability. This partnership not only strengthens New Look’s position as a leader in sustainability in the fashion industry, but also underlines the brand’s commitment to transparency in its supply chain.
Shameek Ghosh, CEO of TrusTrace, emphasizes the importance of the platform for seamless integration with various players in the supply chain, including retailers, manufacturers and suppliers. TrusTrace’s open architecture enables integration with third parties, such as certification agencies and sustainability solution providers. This gives New Look a detailed view of the supply chain, allowing informed and responsible decisions.
This isn’t TrusTrace’s first foray into blockchain traceability projects. The startup was already involved in similar initiatives in the textile industry, demonstrating its expertise in traceability and transparency in supply chains. The platform is not only known for its partnership with New Look, but also for having other major clients such as Adidas, Asics and Brooks Running.
recommended for you
• Bware Labs partners with OVHcloud to deliver one of the fastest blockchain API platforms on the market • Microsoft AI’s top crypto picks – Ripple (XRP), Polygon (MATIC) and Everlodge (ELDG) will rise • Ripple CLO takes a swipe at SEC chairman: ‘Job is getting shorter’
Pioneering for a sustainable future
The collaboration between New Look and TrusTrace marks an important milestone in the quest for… more sustainable future for fashion. By addressing environmental issues that originate in clothing production, New Look demonstrates its leadership and commitment to corporate social responsibility.
The application of blockchain traceability not only provides greater insight into the supply chain, but also sets a precedent for informed and sustainable decisions in fashion sourcing and production. At a time when sustainability is becoming increasingly important, New Look stands out as a visionary pioneer in the fashion industry.
