In a groundbreaking move for the horse racing industry, The Winners Circle, a fan loyalty platform introduced by the prestigious Racing League, is revolutionizing the way fans interact with the sport through its new feature called ‘Skill2Earn’. Powered by a partnership with blockchain platform Zilliqa, The Winners Circle aims to drive fan engagement and reward members based on their racing expertise.
Historically, horse racing fans have had limited opportunities to interact with the sport beyond traditional betting on race results. Recognizing the growing demand for innovative and gamified interactions, such as fantasy sports platforms, prediction games and loyalty programs, Racing League is pioneering a new approach.
Racing League introduces a fresh, competition-based racing format that drives fan loyalty and engagement. Using the Zilliqa blockchain, The Winners Circle offers a unique fan engagement experience that allows racing enthusiasts to have a stake in the sport they love. Fans can now earn rewards for participating in skill-based games and interactions, instead of just betting on race results.
Reward fans for skill, not just participation
Skill2Earn, the innovative feature powered by blockchain technology, builds gaming ecosystems that reward players based on their skills and expertise, rather than just their participation. This sustainable approach sets The Winners Circle apart from previous Web3 gaming models and provides fans with meaningful and rewarding interactions.
The Winners Circle focuses on the untapped demand for meaningful race day interactions from fans to build vibrant supporter communities. Each supporter will develop a personal relationship with their favorite team, horse or track, enhancing their overall racing experience and encouraging continued involvement. The Winners Circle offers fans a range of exclusive benefits, including:
- Access to events: Exclusive invitations to horse racing.
- Merchandise and rewards: Access unique merchandise and rewards through Skill2Earn race prediction games.
- Ownership options: The chance to own a share in their favorite racehorse.
Tom Fleetham, the director of The Winners Circle, commented: “The Winners Circle will reward racing fans for their longstanding loyalty and expertise in the sport, while also offering them new ways to participate in racing that go beyond placing of a bet.”
Matt Dyer, CEO of Zilliqa Technology, expressed his excitement about the partnership, saying: “By providing the blockchain infrastructure for The Winners Circle, Zilliqa is fueling the Skill2Earn revolution and delivering sustainable rewards to fans and players based on their skill and involvement.”
The Winners Circle’s introduction of Skill2Earn, powered by Zilliqa’s blockchain technology, represents a significant step forward in increasing fan engagement and loyalty within the horse racing industry. By offering fans innovative ways to engage with the sport and rewarding them for their skills and expertise, The Winners Circle is setting a new standard for fan engagement in horse racing. With this groundbreaking initiative, racing enthusiasts can look forward to a more immersive, rewarding and personalized racing experience.
