TL; DR
Full story
Okay, so this story was more ‘Not So Cool’ at first glance…
But after thinking about it, taking a step back and thinking about it, we’re confident we can write about it under the heading “This is cool.”
So let’s rip off the band-aid:
The Starbucks ‘Odyssey’ NFT rewards program – one of the most successful Web2-to-Web3 consumer programs – is coming to an end.
For our funny friends out there mumbling “…it couldn’t have been that successful” on their computer screens – we hear you! The bar for success is (unfortunately) a lot lower in the NFT world.
When a project not only avoids stalling and burning, but also lasts a year or more — that is a huge success at the moment.
This is why we still see this as a ‘glass half full’ outcome…
Remember when e-commerce as a business model became within everyone’s reach – whether you sold handmade jewelry or lawn care services?
It was sometime between 2010 and 2015 – the years when smartphones and social media went from ‘some people have it’ to ‘everyone has it’.
At the end of that period, most companies could set up a website and cheaply/easily reach new users through paid advertising because virtually everyone had a smartphone and some sort of social media account.
The smartphone equivalent of adoption drivers has yet to be achieved in Web3.
…and in retrospect, the Starbucks Odyssey program was something that really needed an external adoption engine, creating a tailwind.
The exciting thing is this:
Once that adoption driver hits, anyone looking for a blueprint on ‘how to enter the Web3 market without immediately crashing and burning’ will get it!
All thanks to the Starbucks Odyssey program.
We greet you 