TL; DR
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“This sounds strange, but hear us out…
Google kind of embodies the Web3 ethos.
Or more specifically:
The (Google-owned) YouTube platform embodies the Web3 ethos of “Did you help build it? You can profit from it” – with its shared ad revenue model, where creators get 55%, while Google gets 45%.
What makes us excited about blockchain technology is how it brings that model within reach for smaller platforms, by creating it way easier to automatically collect/distribute monetary value between owners/users/investors.
For example:
Recently we wrote about how Uniswap automatically scanned the wallets of its token holders, checked if they had contributed, and then – wait for it…
Splitting the platform’s daily fees (currently over $200 million) among them.
(It’s such a cool concept that we’ve now written about it twice in 3 days).
And today we have a new one for your list of ‘cool examples of revenue sharing with Web3’…
In March, Telegram will:
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Launch your own self-serve advertising platform.
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Start by splitting all ad revenue 50/50 with the channel owners (all paid out in the Telegram-approved TON token).
And certainly, so is Telegram’s advertising reach small compared to YouTube, but there is still a LOT of room left to grow – because right now:
Create telegram channels 1 trillion monthly viewswhile only 10% of those channels currently monetize Telegram ads.
It’s a welcome update to the deal most Web2 platforms make with their users…
web2= “Use our platform for free, we monetize your attention.”
Web3 = “Use our platform for free, we monetize your attention and give you a share of the revenue.”
