Suntory Group, a leading beverage company, is about to launch its first-ever pilot sale of Premium Malt bottled beer on Avalanche.
Known for its globally acclaimed “Yamazaki Whiskey”, Suntory will offer a limited release of tokenized Premium Malt bottles to the Japanese market from mid-November 2024.
As part of the project, the 715ml Premium Malt beer, matured in Yamazaki Whiskey casks, will feature Near Field Communication (NFC) technology on the neck of the bottle. When the cap is opened and the NFC tape is broken, customers will receive a Non-Fungible Token (NFT) as a consumption certificate, creating a unique digital collectible for Premium Malt enthusiasts.
Suntory’s Chief Digital Innovation Officer, Rio “Popeye” Inaba, and Ava Labs’ Japan Head Roi Hirata announced the initiative during Thailand Blockchain Week.
About the Suntory Group
Suntory Group is a global leader in the beverage industry, headquartered in Japan. Founded in 1899, the company is known for its premium spirits, especially whiskey brands such as Yamazaki, Hibiki and Hakushu, as well as a diverse portfolio of beer, soft drinks and health products.
About Avalanche Blockchain Network
Avalanche is a powerful blockchain platform designed for builders who need to scale. Avalanche is designed with a revolutionary three-part Layer 1 (L1) architecture and is anchored by the Avalanche Consensus Mechanism, allowing transactions to close almost instantly. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of high-throughput, interoperable Layer 1 blockchains on both public and private networks.
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