The alpha:
- Today, longtime auction house Sotheby’s has launched its own secondary marketplace for fine art NFTs, according to information now shared exclusively with NFT.
- The marketplace is an extension of Sotheby’s Metaverse, the company’s digital art and collectibles platform. The peer-to-peer marketplace will feature fully on-chain sales with a rotating roster of high-profile Web3 artists curated by Sotheby’s specialists. All transactions take place on the Ethereum and Polygon networks. Collectors can buy works on the platform using ETH or MATIC.
- To kick off the launch of the marketplace, Sotheby’s is offering collectors the chance to purchase and list works by 13 Web3 defining artists, including Tyler Hobbs, XCOPY, Claire Silver, Diana Sinclair, Sam Spratt, Pindar Van Arman and more .
Dive deeper
When Sotheby’s makes a move in Web3, people pay attention. The auction house has facilitated some of the most historic sales in the existence of the NFT world. Perhaps the most notable of these were Pak’s $17 million auction with the company in April 2021 and the first of the auction house’s Natively Digital series in June of the same year. Native Digital saw Jennifer and Kevin McCoy’s Quantum, the first NFT ever made, sell for over a million dollars. Recognizing the importance of the Web3 movement in the visual arts world, the company launched Sotheby’s Metaverse in October 2021 and hasn’t looked back since.
“When Sotheby’s Metaverse first launched over a year ago, our goal was to bring to market a unique platform that would differentiate the expertise and vision of our specialists to manage the sale of NFTs, Sebastian Fahey, Sotheby’s Managing Director, EMEA, and Executive Lead for Metaverse, said in a press release now being shared with nft.
“Now we continue to evolve and evolve our platform to provide new and more seamless ways for the community to discover and collect new forms of digital collectibles, from limited edition NFTs to one-of-a-kind works by artists who change the perception of redefining digital art.”
The new secondary marketplace will feature a rotating selection of artists’ work selected by Sotheby’s digital art specialists. The first 13 artists to be included in the platform launch are Tyler Hobbs, Claire Silver, XCOPY, Diana Sinclair, IX Shells, Sarah Zucker, Refik Anadol, Sofia Crespo, Sam Spratt, Pindar van Arman, Osinachi, Hackatao and Sebastião Salgado .
The royalty issue
Due to the success the platform has achieved with its primary sales initiatives, Sotheby’s Metaverse is now also trying to establish itself as the go-to fine art platform for the secondary market.
As such, it is well-considered in how it handles the artist royalty hot button issue in the NFT ecosystem. The auction house says it will honor artist royalties on its secondary platform through marketplace smart contracts and in line with the on-chain royalty rate quoted by artists. The decision to support artists in this way comes at a time when platforms are reducing the amount of royalties they pay out to artists in an effort to attract more users and gain a majority share of the market volume.
Royalty has played a huge role in building the crypto art community over the years and has been one of Web3’s main draws for artists looking to earn a sustainable income from their work. In response to platforms like OpenSea and Blur slashing royalty enforcement in recent months, more and more creatives have begun to advocate for the creation of independent and artist-led marketplaces aimed at protecting their interests.
“Sotheby’s commitment to honoring artist royalties comes amid a wider royalty debate within the NFT community and indicates Sotheby’s artist-first ethos as one of the few major NFT marketplaces committed to artist resale royalties “said the press release about its policy.
What’s next
In June, Sotheby’s will also launch a new digital art gallery through the Web3 art gallery platform cyber, which will exhibit selected works from the secondary market. Sotheby’s Metaverse has teamed up with a well-known digital art collector to launch the cyber gallery Cozomo de’ Mediciwho will curate one of the gallery’s rooms to showcase a selection of works from their renowned collection.
The news of the marketplace and oncyber gallery comes in the wake of controversy for Sotheby’s. In April 2023, the company became the target of heated criticism when it announced the latest iteration of its Natively Digital series, a show celebrating glitch artists in the NFT sphere with no female performers. After public outcry, Sotheby’s quickly shut down and rebooted the show with one more diverse lineup.
Coupled with the fact that volumes on the NFT market his 20-month lows and rock bottom prices for even the most desirable art collections have also plummeted, Sotheby’s secondary marketplace comes on the scene at a tricky time.
