Michael BOUHANNA, vice president and head of digital art at Sotheby’s, declared a triumphant year for digital art at the renowned art brokerage, despite mixed reviews about non-fungible tokens (NFTs). In a post on
In addition, Bouhanna said Sotheby’s held more than 25 auctions that focused solely on digital art or included it in its contemporary art sales. He pointed to another highlight: their “first-ever special live auction with over 300 attendees, raising $12 million.”
Sotheby’s has been actively exploring the digital art space for just over two years. In October 2021, BeInCrypto reported that Sotheby’s would launch Sotheby’s Metaverse to offer digital collectors a curated collection of NFTs. It further noted that NFTs have played an important role in keeping art auctions afloat during the Covid-19 pandemic. In addition, many physical locations frequented by art lovers had to close their doors.
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