Music icon and business mogul Snoop Dogg has taken another major step in expanding his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Series. While many in Web3 music have continued to seek new ways to break new ground, this latest digital innovation offers fans a unique opportunity to join a top rapper on a headlining tour starting July 7.
Described as a “first ever evolving tour collectible”, the Snoop Dogg Passport Series seeks to expand the usefulness of live music fans by providing its holders with an array of exclusive content and opportunities. From gaining access to behind-the-scenes footage to special merchandise, curated playlists and priority event tickets, passport collectors will experience the world of Snoop like never before.
The NFT Series is a groundbreaking step in the industry and aims to take fan engagement to a new level by leveraging the features of blockchain technology. Of course, this isn’t Snoop Dogg’s first foray into NFTs, as the rapper has remained significantly active in the space over the years, even becoming a prominent figure in the development and adoption of many NFTs and crypto-related ventures.
Notably, the Snoop Dogg Passport Series was conceived as a collaboration between Denver-based NFT development studio Transient Labs and talent agency WME. While full Passport delivery has not been announced, each NFT is available for approximately $42 or 0.025 ETH through the NFT payment processor cross mint or transact with a crypto wallet.
Complementing the Passport Series exclusivity, Snoop introduces Snoop Selects, a curated collection of NFT artwork from select artists, including prominent names such as Coldie, Terrell JonesAnd Strange Queen. This collection of digital artwork will be sent to all passport holders on July 7.
So excited for Snoop Selects first group of artists including @ALIENQUEENNFT, @coldieAnd @terreldom! See how art and innovation intersect…
Special shoutout to our partners @crossmint And @arbitrum!🚀
— Transient Labs (@TransientLabs) June 13, 2023
Snoop Dogg expressed his vision for the Passport Series in a statement, stating, “The Passport Series allows me to give my fans the opportunity to travel the world with me – no one has ever done that before. I’ve always been a pioneer and digital merch is part of the future. I hope that other artists can see what I do and continue to innovate themselves.”
In the spirit of advancing the Web3 music space, this groundbreaking effort certainly represents a shift in how artists interact with fans in the digital age. While Snoop’s Passport Series is one of many blockchain-powered fandom ventures to make an impact, its uniqueness may help establish a new paradigm for other artists and live acts to follow.
Editor’s Note: This article was written by an nft now contributor in collaboration with OpenAI’s GPT-4.
