Second Life, Motown Records and STYNGR join forces to create a special music experience. Here’s everything you need to know.
TL;DR
- Second Life has teamed up with Motown Records to create a special music venue, offering a special experience with legendary artists and the iconic Motown sound.
- Explore interactive features within the Second Life platform, including dressing up your avatar with Motown music by Styngs, which truly embraces the spirit of the music.
- Look forward to a dedicated Motown Records radio station and a series of engaging events, curated by Motown and STYNGR, ensuring a fresh and engaging music experience. This partnership marks Motown’s first step into the virtual world, supported by STYNGR’s technology and licensing.
Second Life x Motown
In this musical collaboration, Second Life, the massive metaverse developed by Linden Lab, becomes home to a music venue dedicated to Motown Records. Prepare to immerse yourself in the iconic Motown sound and interact with legendary artists, both classic and contemporary.
Significantly, this exciting collaboration introduces a dynamic platform where you can discover new experiences. This is how the celebrated Motown sound comes to life. Plus, dress up your avatar with music samples from Motown Records, courtesy of Styngs, and truly embody the spirit of the music.
Moreover, Second Life will soon feature a dedicated Motown Records radio station curated jointly by Motown and STYNGR. In addition, Motown artists will captivate and entertain, making for a fresh and engaging music experience.
With millions of users and an impressive economy, Second Life continues to improve and enrich the lives of its residents. In addition, Brad Oberwager, Linden Lab’s Executive Chairman, reaffirms their commitment to creating partnerships that enhance experiences in the world.
Motown’s first venture into the virtual world
As for Motown Records, this collaboration marks the first venture into immersive digital experiences. Alex Williams, VP Gaming Strategy and Business Development at Motown Records, recognizes their commitment to pushing boundaries and embracing innovation.
Thanks to STYNGR’s licenses, technology and platform, this collaboration has become a reality. That’s why it brings curated music from major and indie labels to the virtual world.
This collaboration promises an extraordinary opportunity to celebrate and experience the magic of Motown Records like never before. Join Second Life and let the Motown beat awaken your senses. When you become part of a vibrant community, everyone will be united by a love of music.
