article source, here.
TL;DR
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Reddit is one of the few major tech companies to have successfully integrated NFTs into its platform. So how the hell did they pull it off when everyone else failed?
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The trick to it all was this: Reddit took the “no installation required” approach – meaning anyone with a Reddit account could automatically create a crypto wallet.
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By then sending free NFTs to power users of the platform, Reddit was able to get a lot of respected community figures to champion the rollout.
Full story
Reddit is one of the few major tech companies to have successfully integrated NFTs into its platform.
So how the hell did they pull it off when everyone else failed?
Okay, listen to us, but…
Have you ever received a piece of clothing from a friend that was previously destined for the thrift store?
The thought was, ‘I wouldn’t buy this if I saw it in the store, but if it’s given to me I can definitely use it…’
That (right there 
) sums up Reddit’s path to success with NFTs.
The trick to it all was this:
Reddit took the ‘no installation required’ approach – meaning anyone with a Reddit account could automatically create a crypto wallet.
The incentive for doing this is: if you use the platform often enough, you will receive limited edition NFT profile pictures for free.
Leading power users of the platform to think:
“I wouldn’t buy this right away, but if it’s given to me, I can definitely use it…”
The genius of it all?
Targeting power users with these free giveaways meant that the people using these NFTs as profile pictures were highly respected in their communities.
(Creating a “hey look, all the cool kids do it…” effect).
So what’s the formula?
Easy setup + super low cost (preferably free) NFTs + power-user-first approach = a fighting chance.