Los Angeles, CA – The augmented reality (AR) platform that specializes in delivering weekly AR experiences for theatrical films has announced a strategic integration with Avalanche, a prominent blockchain platform. This partnership marks an important step in improving fan experiences in the entertainment industry, leveraging Avalanche’s fast, scalable blockchain network.
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The partnership aims to leverage Avalanche’s capabilities to expand Real’s innovative AR experiences and introduce new fan engagement programs for studios, brands and theater partners on a global scale.
A notable initiative resulting from this integration is the launch of “Fandime,” an Avalanche-backed rewards and collectibles system. Fandime provides fans with a digital interface for entertainment and recording transactions on the Avalanche blockchain network.
Through digital wallets linked to user accounts, Fandime unlocks Web3 capabilities, allowing fans to access their engagement data and receive exclusive rewards and live digital events by connecting their Real accounts to various platforms and communities.
“Imagine if you could take your old box of tickets, plug it into a computer and unlock rewards and custom content based on the makeup of your collection. That’s exactly what we built for fans, and we couldn’t have done it without this groundbreaking partnership and support from Avalanche.”
James Andrew Felts, CEO of Echt
Since its inception, Real has seen tremendous success, with users claiming more than 4 million unique AR collectibles across 200 wide-release films. The platform’s partnership with Regal Cinemas has enabled experiences for blockbuster releases including The Marvels, Napoleon, Trolls Band Together, Killers of The Flower Moon, Wish and Saltburn.
John Nahas, VP of Business Development at Ava Labs, expressed his excitement about the partnership and highlighted how the introduction of blockchain-powered offerings and Proof-of-Attendance collectibles will enhance the cinema experience for movie fans.
In 2024, Real plans to expand Fandime’s offering, allowing users to earn and use Fandime in a variety of ways, including movie-related expansions, earning by engaging with content at home, and an e-commerce solution that allows users to purchase movie tickets and merchandise purchase through their Again account. accounts.
Founded in 2017 by James Andrew Felts, Real is an AR platform dedicated to blockbuster entertainment, reaching millions of moviegoers across channels including mobile apps, WebAR, social platforms and the Regal Cinemas app in the US.
Launched in September 2020, Avalanche has grown into a leading blockchain platform with near-instant transaction finality, supporting hundreds of applications and securing millions of dollars in value. This strategic integration represents a groundbreaking intersection of technology and entertainment, setting a new standard for fan engagement and digital experiences in the entertainment industry.
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About Real
Founded in 2017 by James Andrew Felts, Real is an Augmented Reality platform dedicated to blockbuster entertainment, delivering highly functional, large-scale AR content through its proprietary SDK and CMS architecture. The platform partners with Regal Cinemas and has released more than 500 AR activations for studio content and global brands.
About avalanche
Avalanche is a smart contract platform designed for Web3 developers that offers scalability and near-instant transaction finality. The unique consensus protocol, subnet infrastructure, and HyperSDK toolkit allow developers to easily launch custom blockchain solutions.
For more information, please visit the Real website and the Avalanche website.
