Welcome back to Now Runway, where we report from the front lines of the digital fashion and luxury revolution. We eagerly await all things Paris Fashion Week. For those attending IRL please report how authentic the pigeon shit looks on the latest network product courtesy of the money X Jeff Staple collaborate for 9dcc.
In the meantime, here’s what you may have missed over the past week: Fewocious and Adidas are collaborating on a mint pass and physical shoe release, Cougar stepping up their metaverse game, a DressX collaborate with TikTok sensation, Mackenzie Turner on robloxAnd Space runners bringing more smiles to our world, both physically and digitally.
Puma introduces Black Station 2
Brand sportswear Cougar has introduced Black Station 2, a metaverse platform that connects the digital and physical worlds, allowing users to buy physical shoes. This platform is an extension of the original Black Station, which debuted in September at New York Fashion Week.
Initially, Black Station served as a dynamic, interactive destination where users could view and purchase exclusive digital collectibles redeemable for physical Puma sneakers. Black Station 2 offers an enhanced immersive experience with two different explorable ‘worlds’, each featuring innovative shoe designs. PUMA’s community can not only explore these worlds, but also access never-before-seen phygital boots.
The first world, Unkai, is inspired by the vibrant colors and vibrant elements of the Japanese city of Shibuya, which are reflected in the footwear. The second world, Unter, is influenced by Berlin’s club culture and features design elements reminiscent of the underground club scene.
In Black Station 2, Puma Pass NFT holders – formerly known as Nitro Collection – can choose to purchase a Materializer NFT (physical “to-be-produced”) and/or a digital collectible NFT. A maximum of 4,000 of each NFT will be released.
Users can explore Black Station 2 by visiting the website and purchasing one of PUMA’s limited edition NFTs. The Puma Pass is available on the secondary market at OpenSea.
Space Runners x Smiley
Space runners, a fashion technology platform, has teamed up with Smiley – a UK-based brand licensing company that owns the rights to the smiley face in over 100 countries – to introduce Space Runners’ Smiley World: a series of NFTs linked to tangible products. Earlier this year, Space Runners teamed up with French fashion brand Balmain to develop a line of digital wearables and physical apparel.
The black hole is here and threatens the universe…
But the planets will not go down without a fight.
Do you join the resistance? pic.twitter.com/2hpzMDx25S
— Space Runners (@SpaceRunnersNFT) June 11, 2023
Space Runners’ Smiley World comes out on OpenSea, and each Smiley World in the collection has a distinctive theme, spanning streetwear, gaming, music and mental health. By creating an immersive digital fashion environment, Space Runners encourages and rewards creativity to cultivate a community committed to making the world a better place.
Smiley Worlds owners will receive exclusive access to future releases, earn royalties from merchandise sales, and receive updates on upcoming NFT drops. Holders will have the opportunity to share their ideas for using their NFTs and collaborate with the Space Runners team, further enriching their involvement with both the collection and the wider community.
DressX x Mackenzie Turner
DressXthe digital fashion retailer, has teamed up with Mackenzie Turner, a social media sensation with nearly two million subscribers on YouTube and over five million on TikTok, to launch a digital fashion collection exclusively on robloxan online gaming platform and game creation system.
The Mackenzie for DressX collection features digital clothing consisting of three items available in three colorways: a cotton candy bomber jacket, a heart-shaped fanny pack and a Cuties necklace. These items utilize Roblox’s innovative Layered Clothing technology, enabling hyper-realistic and inclusive 3D clothing suitable for any avatar body type.
In addition, DressX is donating a limited amount of Cuties (Turner’s signature clothing brand) studded water bottle accessories. The collection is now available for purchase in the Roblox Avatar Shop and can be worn throughout various experiences on the platform.
“I am very happy to be joining forces with DressX to bring my merchandise to life in the digital space. There’s nothing more exciting than getting my favorite ‘Hey Cuties’ looks on Roblox so my fans and supporters can discover the shared experiences of Roblox through my lens.” Mackenzie Turner shared in a press release.
