- Škoda Auto India launches the Škoda Gearheads community, offering exclusive benefits to car enthusiasts across the country.
- The program integrates Polygon PoS for seamless transactions and NFTs for dynamic memberships on the Škodaverse India platform
Škoda Auto India has once again demonstrated its commitment to innovation and customer engagement by introducing the Škoda Gearheads community. This unique membership program revealed in addition to other digital initiatives, aims to unite car enthusiasts nationwide under one roof.
The Škoda Gearheads community is more than just a membership program; it is a gateway to a world of exclusive benefits and experiences for car enthusiasts. Members can anticipate VIP treatment at Škoda events, access insider updates on upcoming releases and innovations, and enjoy exclusive benefits when purchasing cars and service products. Additionally, they receive premium merchandise as part of a welcome package, adding to the allure of belonging to this esteemed community.
Revolutionizing car ownership through technology
Central to the Škoda Gearheads community is its integration with unique technology. By utilizing the Polygon Proof of Stake (PoS) mechanism, the program ensures seamless transactions and access for members. Each membership is issued as a dynamic Non-Fungible Token (NFT) on the renowned Škodaverse India platform, enhancing the overall digital experience for users.
Skoda Gearheads: India’s ultimate automotive community is here@SkodaIndia Gearheads opens a gateway to unparalleled automotive experiences.
👉🏼 Redefining car ownership, using Polygon PoS pic.twitter.com/9NzUeKvMpv
— Polygon | Aggregated (@0xPolygon) April 7, 2024
Škoda Auto India’s quest for digital innovation is not new. Over the years the company has… constantly pushed the boundaries, which sets new standards in customer experience and engagement. From fully digitalized showrooms equipped with interactive tables to the introduction of the Service CAM initiative, which allows customers to digitally monitor and manage their car’s maintenance, Škoda has consistently embraced technology to enhance the ownership experience.
To celebrate its 24th anniversary in India, Škoda Auto India launched a unique 24-hour digital sale. The offers available exclusively through digital platforms saw a remarkable response with 709 cars booked within the stipulated time frame. This initiative marked a milestone for the company and was an example of its commitment to making Škoda vehicles accessible to a wider audience.
A look into the future
As Škoda Auto India embarks on this digital journey, it is setting its sights on the future with the upcoming launch of its all-new compact SUV. Building on the success of previous models, this SUV promises to redefine the segment with its blend of versatility, safety and dynamic performance. Riding on the success of its digital initiatives, Škoda Auto India is gearing up to launch its much-awaited compact SUV in the first half of 2025.
Based on the versatile MQB-A0-IN platform, the SUV promises to deliver safety, dynamics and localization, catering to the diverse needs of Indian consumers. With the success of previous launches such as the Kushaq SUV and the Slavia sedan, Škoda Auto India is poised to make a significant impact on the compact SUV segment.
Koda Auto India continues to establish itself as a leader in the automotive sector with the introduction of the Škoda Gearheads community and other digital projects. The company strengthens customer relationships and lays the foundation for future developments by embracing technology and cultivating a community of passionate enthusiasts. In terms of innovation, passion and commitment to quality, Škoda continues to lead the way as the automotive industry evolves.
