TL; DR
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A slew of European and Latin American countries are getting access to Mastercard’s brand new feature, ‘Crypto Credentials’, which lets you send BTC to a normal-sounding address (e.g. @web3daily).
Full story
2.7 billion.
That’s how many new people could be introduced to crypto with this new innovation from Mastercard.
(Well, hear us out).
There are 2.7 billion people in the world who have a Mastercard credit card.
And soon, a whole bunch of European and Latin American countries will have access to their brand new feature: ‘Crypto Credentials.’
You know how a typical address when sending crypto is a random combination of numbers and letters? 1iVGyMIj0xoWNoWAS3i4vArijBQDWoqBCJ
Well, Mastercard’s Crypto Credentials changes that 
to this 
@Web3Daily.
And yes, the ENS has been around for a while allowing people to send transactions on Ethereum to normal sounding wallets (e.g. web3daily.eth), BUT this is specific to BTC transactions.
Here’s why this is exciting:
Okay, so we got a little ahead of ourselves when we said it would get 2.7 billion people involved in crypto…
But even a fraction of a percent would have a meaningful impact in these early days.
More importantly, we’re excited to see a massive traditional finance company define, develop and bring to market an innovation specifically targeted at the crypto space.
That, my friends, is called progress.