OKX, a leading Web3 technology company and Manchester City Training Kit Partner, today kicked off a new interactive metaverse avatar campaign with the Club. The new experience playforthecity.com gives fans the ability to personalize their own digital avatars in Manchester City training kits and pre-match warm-up wear with OKX branding.
To mark kick-off, a hero video featuring top Manchester City players as giant avatars exploring Manchester as fans make their way to the stadium will debut in a multi-channel campaign during Manchester City’s home draw with fellow Premier League title contenders Arsenal. The video announces the new experience and inspires fans to play “Play for the City” and get their own personalized digital avatars in the Manchester City x OKX kit.
Playforthecity.com allows fans to create their own custom avatars in seconds, allowing them to use their new avatars in 4,000 metaverse games and apps. By sharing their avatars on social media with #playforthecity, fans will also be entered into a prize draw for the chance to win epic Man City and OKX prizes.
Haider Rafique, Global Chief Marketing Officer, OKX, said: “The metaverse experiences we’ve developed with Manchester City represent a world of exciting new opportunities, and your avatar gives you access to them. This campaign is another example of how Manchester City and OKX are delivering on Web3’s promise to improve the fan experience and help people move closer to what OKX considers ‘a new way to the internet’.
Gavin Johnson, media director at City Football Group, said: “We are excited to launch this exciting campaign with OKX and Yahoo today. By bringing together the expertise of all three staff, we can offer Manchester City fans around the world the opportunity to interact with the club in a unique and exciting new way and we hope fans enjoy the experience on offer .
The experience was created by Manchester City and OKX in collaboration with Yahoo, who used their premium content creation team and technology to bring the experience to life and spread it to fans. Working with the Ready Player Me platform to build the custom AR and avatar experience, Yahoo created the hero video and distributed the content through digital Out of Home (DOOH) locations, as well as video, display and native formats on mobile, tablet and TV screens to inspire Manchester City fans to try it for themselves.
Josh Partridge, Head of EMEA at Yahoo, said: “We had a clear mission: to provide fans with a fun, engaging and immersive experience that gives them new ways to interact with the team and players through digital touchpoints in the stadium, the city and even the virtual world. By leveraging Yahoo’s experience in producing top-quality digital content and distributing it directly to the club’s target audience at scale, we can help forge deeper connections with their fans on digital platforms through new , interactive ways on match day and beyond.”
This is the latest Metaverse experience to be brought to fans by OKX and Manchester City following the launch of a training with Rúben Dias and a tactical masterclass with İlkay Gündoğan in the OKX Collective metaverse. In May, fans will be invited to the metaverse for exclusive experiences with Jack Grealish and Alex Greenwood.
About OKX
OKX is the second largest global crypto exchange by trading volume and a leading web3 technology company. Trusted by over 50 million global users, OKX is known as the fastest and most reliable crypto trading app for investors and professional traders everywhere.
As a top partner of English Premier League champions Manchester City FC, McLaren Formula 1, golfer Ian Poulter, Olympian Scotty James and F1 driver Daniel Ricciardo, OKX aims to boost the fan experience with new financial and engagement opportunities. OKX is also the top partner of the Tribeca Festival as part of an initiative to bring more makers to web3.
In addition to OKX’s exchange, the OKX wallet is the platform’s latest offering for people looking to explore the world of NFTs and the metaverse while trading GameFi and DeFi tokens.
For more information about OKX, download our app or visit: okx. com
disclaimer
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