The alpha:
- Today, June 1, Nike Virtual Studios and EA Sports announced a partnership that will bring select dotSwoosh digital collectibles to future game titles.
- While the announcement didn’t mention any specific games, EA Sports is known for its FIFA and Madden NFL series.
- The collaboration heralds innovative ways for members of dotSwoosh – Nike’s Web3 platform – and the vast EA Sports fandom to manifest their signature flair through virtual play.
Dive deeper
This new collaboration between Nike and EA Sports offers members and players unparalleled opportunities for artistic self-expression and creativity, intertwining style and sport in new, exciting ways. While the two companies haven’t released many details about the project, the teaser video below hints at possible football and soccer elements.
What’s in the game? Time will tell…@EA SPORTS x .SWOOSH 🎮⚽️🏈🏆 pic.twitter.com/AXgidKX7rd
— .SWOOSH (@dotSWOOSH) June 1, 2023
“Joining forces with EA Sports is an exciting development,” said Ron Faris, GM of Nike Virtual Studios, in a press release. “Our shared commitment to innovation, creativity and excellence is the foundation of this partnership. It paves the way for us to bring some truly remarkable experiences to life for our dotSwoosh community and EA Sports’ immense fanbase.”
Andrea Hopelain, SVP of Brand for EA Sports and Racing echoed this enthusiasm. “We at EA are steadfast in leading the next wave in sports fandom. Our renewed partnership with Nike directly crosses innovation, sport and culture,” she stated.
“Through our partnership with dotSwoosh, we intend to put creativity and self-expression at the heart of fan experiences. We envision a world where fans can connect, compete and share their passion for sport.”
More in-depth details on the integration of the dotSwoosh community into future EA Sports experiences are scheduled for release in the coming months.
The dotSwoosh platform is currently in closed beta, working diligently to establish a fair and safe platform for its community. It has recently been OF1 Box Saleof more than fifty thousand participants And $1.9+ million in revenue. Those who would like to be a part of the dotSwoosh experience and stay informed about the future can register here with an access code.
But wait, there’s more:
Editor’s Note: This article was written by an nft now contributor in collaboration with OpenAI’s GPT-4.
