NFT
Vivienne Tam used iconic NFT characters in her newest #SS23 assortment.
Vivienne Tam: style and NFT come collectively.
Expertise and style intertwined final month in style, and Vivienne Tam continues to unite the digital with the tangible.
Hong Kong-based designer Vivienne Tam seems to NFTs and the metaverse to deliver her model to China’s “crypto technology” of the zeta technology.
After realizing that the numerous issues she couldn’t create within the bodily world could possibly be performed within the digital one, the main target of Tam now could be to create a bridge between the 2 universes.
Certainly, the designer blended NFTs in her New York Vogue Week present:
“It was a problem, as some photos had been troublesome to match.”
Vivienne Tam’s story is what you’d name a Hong Kong success story. Raised from town’s roots to turn into a world designer who has dressed US first girl Jill Biden, Tam is now seeking to the digital world and past to take her label to new heights.
The Covid-19 pandemic has fully modified the luxurious retail panorama in Hong Kong.
Earlier than the pandemic, the principle streets had been characterised by a mixture of luxurious items tenants accompanied by sky-high retail rents. Luxurious retail shops in areas similar to Queen’s Highway Central relied on customer spending.
Nevertheless, the pandemic-related journey restrictions led to an enormous discount in vacationers and lots of luxurious retailers closed their shops.
Technology zeta customers are struggling. It is a massive downside for luxurious manufacturers.
Tam’s enterprise has been equally affected, notably her operations in China.
Therefore, the necessity to do one thing totally different, rethink the style enterprise. It’s not nearly style, however about life-style.
“We have to rethink how we talk with the zeta technology and the cryptocurrency technology. The pandemic has pressured us to be artistic in our pondering. We grouped collectively as an organization and developed a method to suppose exterior the field,”
says Vivienne.
The time spent socializing with Hong Kong tech entrepreneurs gave Tam the inspiration to determine the place she needs to take her model. Now the designer is specializing in the metaverse and the way to combine that with bodily shops. Certainly, whereas she was caught in Hong Kong, she had the prospect to fulfill many individuals from the tech world who opened her eyes.
The longer term within the fingers of the metaverse
The designer states:
“The longer term is the metaverse and I discover it thrilling. There are such a lot of new methods of doing issues, like combining the bodily world with the digital one: that’s the problem.”
Tam is within the hole between folks’s on-line lives and their spending on bodily items and sees alternatives in NFTs (non-fungible tokens). The truth that there isn’t any bodily part with NFTs prompted her to wish to deliver the 2 collectively and be the bridge between the bodily and digital worlds.
That’s what occurred in her thrilling new assortment for the present at New York Vogue Week.
Vivienne introduced NFTs to her present, incorporating NFT photos into her garments:
“I had a variety of enjoyable growing my line and it was thrilling daily. It was difficult and on the identical time some photos had been troublesome to match, however I really like good challenges.”
