Blockchain
The NEAR Protocol has partnered with Shemaroo Entertainment to promote the adoption of Web3 in the Indian media and entertainment market.
NEAR x Shemaroo is coming to India
Shemaroo Entertainment Limited, one of India’s leading media conglomerates, has teamed up with the NEAR Foundation to promote the adoption of Web3 technology in the Indian media and entertainment industry. The two organizations have signed a strategic partnership agreement to leverage the benefits of blockchain technology for content distribution and monetization.
According to the official announcement from the NEAR Foundation, the partnership will focus on building decentralized applications (dApps) that leverage blockchain technology to enable content creators to reach a wider audience while increasing the security and transparency of transactions. guarantees.
The collaboration will also explore the use of non-fungible tokens (NFTs) to create unique digital assets for Shemaroo’s vast library of content.
Shemaroo books another Web3 deal
The NEAR Foundation’s partnership with Shemaroo is expected to significantly boost the adoption of Web3 technology in the Indian media and entertainment industry, which is growing rapidly due to the increasing popularity of online streaming platforms.
It will also make content distribution more efficient, transparent and secure, while providing new opportunities for content creators to monetize their work.
Speaking of the partnership, Hiren Gada, CEO of Shemaroo Entertainment Limited, expressed his excitement for the partnership that will help the company leverage the benefits of blockchain technology.
He said,
“As a forward-thinking company, we are always looking for new ways to innovate and improve our offerings to better serve our users. We believe blockchain technology has the potential to unlock new opportunities and create new revenue streams for the industry.”
According to Gada, blockchain technology will introduce new scopes and use cases to revolutionize the way content is distributed and consumed in the country.
NEAR excited for the Indian market
The NEAR Foundation is also optimistic about the partnership’s potential to capture and expand the Indian market in a relatively unsaturated market. With over 100 million views per day and a massive subscriber base of over 200 million, Shemaroo boasts an impressive audience that will be exposed to NEAR’s Web3 efforts through this partnership.
In addition, it will also drive adoption of NEAR’s blockchain operating system (BUNCH) by attracting new developers and partners in the country.
Marieke Flament, CEO of the NEAR Foundation, shared her enthusiasm about the collaboration and said:
“We are delighted to partner with Shemaroo Entertainment, a company with a rich history in Indian cinema and a huge market reach. With a collection of over 3,700 movie titles and content distribution partners such as Amazon Prime Video, Netflix and YouTube, Shemaroo will expose NEAR to a whole new audience.”
Disclaimer: This article is for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial or other advice.
