Mondelēz International, the global food company behind iconic brands such as Oreo, Cadbury and Toblerone, has officially joined the Hedera Council, according to a February 14 press release. As part of the partnership, Mondelēz will use the Hedera blockchain to improve digital transformation, supply chain management and customer engagement.
The Hedera Council, made up of more than thirty diversified organizations, operates the Hedera Network, a public distributed ledger designed for decentralized economic activities. Mondelēz International’s entry into this consortium underlines its commitment to driving digital innovation and improving business processes through the adoption of Web3 and DLT technologies.
Through the collaboration, Mondelēz International aims to research and develop DLT-based solutions on the Hedera network. The partnership will enable the company to develop initiatives to improve consumer experience and streamline supply chain processes. The partnership aims to streamline operations and drive innovation across the company’s extensive network, which spans more than 80 countries and employs approximately 91,000 people worldwide.
Image: Crypto
