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Home»NFT»Japan’s JR Kyushu leverages Astar Network to launch NFTs, boosting customer engagement
NFT

Japan’s JR Kyushu leverages Astar Network to launch NFTs, boosting customer engagement

2023-05-11No Comments5 Mins Read
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Kyushu Railway Company (JR Kyushu), a prominent member of Japan’s expanded Japan Railway Group, has unveiled plans to issue non-fungible tokens (NFTs) on the Astar Network, a versatile smart contract platform for multichain applications. JR Kyushu cooperates with PRO Co., Ltd. and strives to forge new connections with its users by distributing NFTs, thereby strengthening its existing customer relationships.

This innovative venture provides an exciting opportunity for JR Kyushu to engage with its audience in new ways and explore the potential of blockchain technology in rail travel. Launching in July 2023, the JR Kyushu NFT Project introduces exciting new avenues for riders to enjoy their time exploring the enchanting region of Kyushu, while also capturing a comprehensive record of their travel experiences.

As an initial proof-of-concept, JR Kyushu and PRO will distribute a free NFT showcasing the compelling Nishi Kyushu Shinkansen at the Blockchain Expo in Tokyo, which will be held May 10-12. This initiative not only elevates the travel experience for motorcyclists, but also provides a tangible way to commemorate and celebrate their connection to Kyushu’s remarkable rail network.

Unlocking real value for NFTs in Japan

JR Kyushu, an integral part of Japan’s extensive rail network, operates intercity train services within Kyushu, the country’s third largest island. In addition to its rail services, JR Kyushu is involved in freight transportation, bus services, hospitality and various related businesses. With a staggering annual passenger volume of over 330 million people, JR Kyushu plays a vital role in connecting communities, facilitating travel and serving the transportation needs of the people of Kyushu.

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This groundbreaking collaboration will revolutionize the utility of NFTs in Japan. While NFTs are typically associated with commerce and digital art, JR Kyushu is poised to leverage this transformative technology to provide visitors with tangible memorabilia and evidence of their experiences, including their visits, rides, and interactions with the JR Kyushu system. By using NFTs in this innovative way, JR Kyushu aims to improve the overall visitor experience and provide lasting memories that capture the essence of their journey through the JR Kyushu network.

Astar Network Founder Sota Watanabe said, “At Astar Network, we are excited to see more real-life use cases from enterprises exploring and using NFTs to build closer relationships with their customers and deliver new value. We look forward to supporting PRO Japan and JR Kyushu in their endeavours.”

In a strategic decision, the railway company has chosen Astar Network, Japan’s premier public blockchain, known for its competitive pricing structure, exceptional scalability and a team with extensive knowledge of the local market. Astar Network is at the forefront of the NFT revolution, which is gaining momentum across Japan, with numerous prominent brands embracing Web3’s transformative potential.

Japan’s Premier Layer-1 Blockchain Network

From the expected launch of the project in July, passengers will have the opportunity to purchase exclusive commemorative NFTs, either by direct purchase or by participating in the rail system. Owning specific NFTs can unlock additional perks and grant access to limited edition tokens, further enhancing the rider experience. Users have the convenience of purchasing these NFTs with the local currency, the Japanese Yen, making the process seamless and accessible to all.

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JR Kyushu’s foray into the NFT realm promises to bring a new level of fun and collectability to travelers as they begin their journey across the rail system. In the past, Astar Network has collaborated with renowned Japanese companies such as Toyota Motor Corporation and Sony Network Communications, demonstrating their commitment to exploring the vast possibilities of Web3 technology.

Distinguished as the premier Layer-1 blockchain in Japan, Astar Network has received widespread acclaim and earned the esteemed title of the country’s most popular blockchain as voted by the Japanese Blockchain Association. Astar Network, in particular, has the distinction of being the first public blockchain from Japan to secure a listing, despite the country’s strict listing rules.

To further bolster its credibility, Astar’s native token, ASTR, has been officially recognized as a cryptocurrency by the Japanese government, confirming its status as a trusted digital asset within the regulatory framework. Astar Network continues to lead the Japanese blockchain landscape, setting a benchmark for excellence and innovation.

Drive growth and reward contributions

Known as Japan’s most favored smart contract platform, Astar Network offers exceptional versatility, supporting both EVM and WebAssembly (Wasm) environments and enabling seamless interoperability between them through its Cross-Virtual Machine. Astar Network warmly embraces developers of all backgrounds, providing support for a wide variety of tools and programming languages ​​they are already familiar with.

Fueled by the robust security provided by the Polkadot ecosystem, Astar Network shines bright on its own and thrives within a dynamic and thriving ecosystem. It stands as a prominent force in the blockchain industry, driving global enterprise adoption and sparking consumer enthusiasm for the transformative potential of Web3 technologies.

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Astar Network’s visionary Build2Earn program is revolutionizing network expansion by fostering innovation and providing rewarding opportunities for participants and builders alike. This groundbreaking initiative allows developers to earn incentives for building and maintaining their decentralized applications, while users can earn incentives for supporting their favorite projects.

By encouraging active participation and supporting the overall growth of the ecosystem, the Build2Earn program nurtures a thriving environment that encourages collaboration, creativity and sustainable development. Astar Network continues to empower individuals to contribute to the network’s success while reaping the benefits of their valuable contributions.


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