Each profitable musician carves a singular path into the medium. For LATASHÁ, it was by poetry slams and cyphers. Her pure affinity for wordplay and expression ultimately led her down the trail of changing into an impartial musician equally versed in singer/songwriter stylings and hip-hop. In our newest episode of Behind The Drop, we sat down with LATASHÁ for an inside look on her rise as one in every of Web3’s most notable younger artists.
LATASHÁ’s journey into Web3 started as soon as she realized one thing was up with the music trade. Due to her “mini regulation diploma,” as she described in an interview with nft now, she realized that the contracts file labels entice artists to signal aren’t so artist-friendly. Thus started her profession as an impartial musician who opened for hip-hop legends like Q-Tip, up to date figures like Massive Sean, and lots of extra. “I need to show that labels are gonna simply grow to be providers. They’re gonna present up as advertising and marketing groups and provides us precise issues that we want as a substitute of [locking us into predatory deals,]” she stated.
After slicing her enamel as an impartial musician, it seems she’d but to find the instruments wanted to go totally impartial. The important thing to those lies inside Web3 — particularly, NFTs powered by blockchain expertise. “All of the occasions that somebody informed me that my sweat fairness didn’t equate, this was exhibiting me that it did. And I deserved it,” she stated. Due to the profitable launch of her music video for GOGO WYNE, the artist earned simply as a lot in a single summer time as she usually would through a standard file deal. After all, this was all because of NFTs.
By promoting her music and artwork as non-fungible tokens, LATASHÁ set her artistic visions free from the stifling energies current in file labels, and rediscovered herself as an artist. “Web3 has utterly shifted my existence,” she stated. “Once I received right here, I felt like one thing was therapeutic for me. We’re discovering wellness for artists once more.”
Ultimately, her presence within the NFT panorama landed her a place as Zora’s head of neighborhood in early 2021. Furthering the corporate’s objectives of serving to artists achieve entry to the instruments and information they’d want to interrupt into the NFT area, LATASHÁ ultimately began the Zoratopia URL webinar sequence. Due to the sequence’ huge success and heat reception from its attendees, Zoratopia hosted an IRL occasion at NFT NYC 2022 that doubled as a celebration of variety within the NFT area. “I need individuals to see the variety that’s actually in [Web3] and successful very properly. We’re disrupting one thing crucial proper now,” she stated.
