Tourism Authority of Thailand (TAT) has partnered with digital asset platform Freedom to enhance tourism experiences with blockchain technology on the Fuse Network. This partnership brings blockchain capabilities to Thailand’s tourism industry and provides travelers with interactive experiences. Through Freedom’s Web3 platform, Freedom World, visitors can connect with the Discover Thailand community.
Improved tourism engagement with Freedom World
The Freedom World, a community application within the Freedom ecosystem, introduces tourists to features that will help them become more involved. The platform also consists of gamified experiences, social reviews and incentive-based rewards, making it an attractive way to assist tourists during their tour of Thailand. Significantly, it also enables seamless transactions and real-time tracking, supporting local businesses by providing consumer insights crucial for personalized services.
Scape Game Adventure increases visitor participation
Freedom World offers the Scape Game, a metaverse game that combines digital and real-world experiences. Players travel through real-world space in Thailand, completing tasks and interacting with objects that will earn them Freedom Shards in the metaverse. They can be redeemed at various merchants to provide food and drink coupons or other incentives. The idea behind this feature is to encourage visitors to be more involved and introduce a unique approach to tourism using blockchain.
The Free World is the social rating system that has been improved to promote active participation. This feature identifies the active users on the platform and provides clear measurement of users’ contributions to further the platform’s sense of community. It thus encourages the visitors to make significant contributions to the community and improve the overall experience.
TAT benefits Thai tourism through partnerships with blockchain-based solutions for a sustainable business support system. By integrating the Freedom World blockchain platform, consumers and local merchants can use a much simpler form of loyalty reward points system and interact with tourists through QR code-based transactions. In return, earned Freedom Shards can be redeemed at these companies and help improve overall revenue.
