Lacoste upgrades NFTs to enhance their brand engagement mission, with the genesis pass creating a revolutionary experience in Web3 fashion. Let’s dive in.
TL;DR
- Lacoste leads fashion and Web3 integration, transforming Genesis Pass NFTs into a gateway to UNDW3.
- Participants can earn brand engagement points, unlock exclusive perks, and compete for top rewards. The NFT graphics will evolve as holders climb the leaderboard.
- Existing NFT holders receive points and participants can win NFTs and branded items in weekly sweepstakes.
Fashion Meets Web3: Lacoste Genesis Pass NFTs
Lacoste, the renowned clothing giant, is at the forefront of high-end fashion and Web3. This development will revolutionize brand engagement. Lacoste transforms its 11,212 Genesis Pass NFT collection into a dynamic gateway to the new UNDW3 ecosystem.
This new initiative gives holders of these NFTs access to a UNDW3 dashboard and the opportunity to participate in a wide variety of Lacoste themed activities. In addition, by participating in ‘The Mission’, participants earn points for their brand involvement. Points are then added to a real-time leaderboard and ultimately the highest-ranked participants can get the best rewards. The idea of the ‘dynamic NFT’ is as the holder climbs the leaderboard, the image associated with the NFT upgrades.
Getting on this leaderboard will unlock numerous benefits and rewards for owners of these NFTs. In addition, access to the UNDW3 ecosystem through this NFT unlocks exclusive benefits. Benefits include access to the Lacoste UNDW3 wardrobe, access to the upcoming prestigious Club Lacoste and much more.
Significantly, Lacoste has rewarded existing NFT holders with points that can be claimed through the UNDW3 dashboard. In addition, these rewards recognize loyal community members, with their value tied to the length of time they have held the NFTs and the amount of money they own. In addition, participants can participate in weekly sweepstakes that offer NFTs and branded items as prizes.
So the first season of the program will run from June 28 to December 23, with the top 200 participants receiving crazy prizes. To give an idea of the level of prizes up for grabs, Lacoste is giving away a VIP trip for two to Paris, including a tour of the Lacoste facilities and factory as a prize for first place. Get ready to enter another world of Web3 fashion and secure those NFTs to kick start your journey.
