Grammy-nominated electronic music duo Disclosure is releasing 1,000 unique NFTs featuring different versions of their song “Simply Won’t Do,” which was first released in July 2023 as part of their album “Alchemy.” The NFT collection, Disclosure Bronze Editions, will be released on Beatport’s NFT marketplace, the platform announced Tuesday.
“The concept of offering 1,000 unique variations of ‘Simply Won’t Do’ is a groundbreaking step in music production,” Disclosure’s Guy Lawrence said in a statement. “It goes beyond delivering a product; it’s an invitation for our fans to own a piece of our music history. The diversity and complexity in this project represent an unprecedented level of creativity and fun, and we are excited to share this unique experience with our audiences,” he added.
The NFTs were developed using Bronze AI technology, an AI-powered generative music engine that is still in early access at the time of writing. Bronze can recreate existing pieces of music using AI. Disclosure previously collaborated with Bronze to create an endless 10th anniversary mix for their debut album “Arrange.”
Each NFT costs $20 and gives buyers “exclusive ownership of the distinctive, unique song, which may never be reproduced or available elsewhere,” according to a statement. NFT collectors will also own a unique work of art, designed in collaboration with German art collective Studio Grotesk.
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Disclosure, which consists of brothers Guy and Howard Lawrence, has been researching and releasing NFTs for years. Guy told me earlier The Delphi Podcast in 2021 that he believes in the potential of music NFTs as a way to appeal to fans and collectors and is also interested in crypto music streaming platforms like Audius.
As a music duo, Disclosure broke through in the electronic music world in early 2010. Their first three albums were all nominated for Grammy Awards.
Music streaming service Beatport launched its NFT marketplace on the Polkadot parachain Aventus earlier this year. In July, Beatport released NFTs created by Berlin bouncer and photographer Mischa Fanghaenel.
Edited by Andrew Hayward
