Doodles reveals details of immersive IRL playground

The alpha:

• Doodles has announced a concrete launch date of August 19 for its in-person collaboration with Camp: a 3,500-square-foot immersive experience featuring IRL renditions of the Doodles World, including a “Stoodio,” Space Doodles crash site, 40-foot-tall daisies, and more.
• The initiative represents a new chapter in the evolution of the Doodles brand. The joint venture will include a co-branded collection of apparel and accessories, including hoodies, t-shirts, backpacks, stationery and Doodles’ first line of children’s and youth products.

Dive deeper

Doodles solidifies its efforts to pioneer the intersection of physical and digital with an unveiling of the full scope of its partnership with family entertainment company Camp. Originally announced in May, the celebrated Web3 brand has finally offered new details and teasers about its upcoming immersive experience.

This strategic move marks arguably Doodles’ most important step in its journey from an NFT project to a mainstream multimedia brand. Doodles has spearheaded several IRL projects in the past, including pop-ups at SXSW, Something in the Water, and the engaging audience with an interactive gallery at NFT.NYC and Art Basel Miami.

This summer, fans old and new can dive deep into the colorful world of Doodles at Camp’s sprawling location. With the “Doodles x Camp” experience occupying a substantial 3,500 square feet of Camp’s 7,500-square-foot facility, participants can travel through fantastical areas such as Lost Caves, Cosmic Clouds, and the Flower Forest, each aligned with the imagery and imagination of the doodles-creative Stoodio.

“The incredible team at Camp has helped us redefine the bridge between physical and digital,” said CEO of Doodles, Julian Holguin, in a press release. “And through this experience, attendees will immerse themselves in the colorful world of Doodles. Get the whole family ready to meet our characters and have fun!”

Centered in Chicago’s Lincoln Park, Camp has a history of creating a variety of unique experiences for established franchises, including Disney’s Encanto And The little Mermaid. In addition to the announcement of the Doodles experience on July 19, a new Camp store called the Canteen has opened, featuring 2,000 square feet of retail space, interactive stations for kids, a live event space, and more.

In addition to interactive activities, Doodles enthusiasts are treated to an array of exclusive merchandise opportunities. A Doodles x Camp collection, brimming with apparel, accessories and more, will be unveiled in the cafeteria, re-merging the brand’s iconic design aesthetic with tangible products.

What’s next

The first stop on the journey to the Doodles x Camp launch is a grand opening preview and gathering exclusive to holders of NFTs from the inaugural Doodles collection. The event, featuring a cutting ceremony, will take place on August 17, with limited tickets becoming available on July 20. General admission tickets to the experience are already on sale here.

As we look to the future, however, it’s clear that the partnership with Camp represents just one stop on a roadmap to solidify the Doodles brand in the real world. Doodles’ expansion is not limited to one-off partnerships, as the brand’s strategic acquisition of animation studio Golden Wolf and the appointment of musician Pharrell Williams as Chief Brand Officer underline its ambitions to become a household name.

Fans can expect the immersive Doodles x Camp experience to eventually travel to other Camp locations, allowing fans across the country to enjoy the wonder of the whimsical pastel brand.

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Editor’s Note: This article was written by an nft now contributor in collaboration with OpenAI’s GPT-4.