Video game developer Epic Games and digital fashion company CLO Virtual Fashion have announced an investment agreement. The partnership signals Epic’s vested interest in virtual fashion as a key element of its growing metaverse ambitions. What are they up to?
What are Epic Games and CLO subscriptions?
Known for its innovative tools, CLO virtual mode offers a range of resources, including fashion design software that integrates seamlessly with Epic’s Unreal Engine. They also provide a marketplace for buying and selling clothing designs. Further, Epic Games has strongly advocated for wider use of its Unreal Engine beyond the gaming realm.
This partnership with CLO Virtual Fashion suggests that Epic is urging industries such as fashion to harness the power of Unreal Engine for their digital transformation.
Epic Games CTO Kim Libreri expressed his enthusiasm for the partnership, stating: “Bringing high-quality digital fashion into real-time virtual worlds is complex and can create a creative barrier for digital fashion makers. It is exciting to see CLO Virtual Fashion solutions working together with Unreal Engine to help designers across industries create true-to-life digital fashion apparel.”
What is the future of virtual fashion?
Epic Games isn’t the only entity to recognize the immense potential of virtual fashion. DressX, a digital fashion pioneer, recently unveiled its new clothing line on Roblox. In addition, this year saw the successful implementation of the second ever Metaverse Fashion Week, hosted in the virtual world of Decentraland.
Two weeks ago, Facebook’s Meta made an important announcement. It stated that its customizable avatars now have the ability to wear complete ensembles of Puma. This complements the existing range of wardrobe options from leading fashion houses such as DressX, Balenciaga, Prada and Thom Browne.
That’s why, despite the apparent slowdown in metaver enthusiasm, staunch proponents like Epic Games remain committed. They are expected to continue to invest in virtual fashion.
