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The consequences of the climate crisis are becoming increasingly difficult to ignore. Yet our approaches to monitoring and addressing this existential challenge often feel outdated and inadequate. The decades-old climate models we rely on have significant limitations and do not provide the hyperlocal, real-time, and comprehensive data we need.
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Early climate models were limited by the computing power of the time, as they were unable to integrate many critical physical processes or operate at high spatial resolutions. The scientific understanding of key components such as clouds, oceans, ice and carbon cycle was also incomplete. These models struggled with inaccurate predictions, lack of observational data for validation, and coarse spatial grids that could not resolve regional details. Although they still captured the general trends of global warming, these limitations hampered their accuracy and reliability.
Furthermore, obtaining valuable information that affects our well-being on a daily basis, such as air quality, noise levels and light pollution, remains a challenge today, especially in the densely populated areas where many of us live today due to high infrastructure costs. However, emerging technologies such as web3 and decentralized networks offer a new path forward – one based on transparency, community ownership and aligned incentives to drive the creation of dedicated infrastructure, resulting in bottom-up climate solutions.
How web3 enables environmental monitoring at scale
web3’s ethos is focused on decentralization, returning power to individuals and communities. It’s about moving away from relying solely on centralized approaches and enabling direct participation in systems that impact our lives.
For the climate fight, web3 offers a way to democratize environmental monitoring, creating a more transparent registration and incentive structure for collecting critical data. It provides citizens with the tools to take climate action in their own communities.
This decentralized approach contrasts with current centralized models of environmental monitoring, where data collection and decision-making are often remote from affected communities. Web3 empowers local citizens to take ownership of environmental data, creating a tamper-proof, publicly accessible record of this data and enabling new incentive structures to encourage broad participation.
Key examples range from the impacts of the 70,000 US wildfires that occur each year, as I experienced firsthand living in the San Francisco Bay Area, to the toxic air we breathe across Europe, to the world’s most polluted areas in Southeast Asia. A piecemeal approach will not be enough to cover the vast areas at risk, and today’s public is more aware than ever of the dangers we face. This is clearly where the distributed, citizen-led approach to projects powered by decentralized physical infrastructure networks (DePIN) can be transformative.
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DePIN represents a new model for deploying physical infrastructure by encouraging participants to create and grow dedicated networks. In this case, the network consists of climate sensors owned by both infrastructure investors and climate-conscious consumers, rewarded with strategically aligned incentives to collect data. Participants can be rewarded with tokens or other incentives for contributing data from high-risk locations, aligning individual and collective interests.
This concept of incentivized distribution is a key component enabled by web3 models, creating a virtuous cycle of participation and impact. It’s about harnessing the power of decentralized technologies and aligning incentives to unlock new solutions to pressing challenges.
Realizing this vision of a web3-powered climate response will not be easy. It will require overcoming challenges in data quality, governance and accessibility, as well as bridging the gap between the Web3 and environmental communities. But the potential to create a more agile, inclusive, powerful and impactful approach to the climate crisis is enormous. By embracing the ethos of decentralization and empowering communities to take an active role in environmental monitoring and action, we can build a more resilient and adaptable system to meet the defining challenge of our time.
Benefits and opportunities of citizen-driven climate action
The vision of web3-powered climate action is compelling, but what could it look like in practice? The potential benefits and possibilities are enormous.
Although air quality monitoring exists today, the hyper-local data needed to fully understand our environment is often lacking. A widespread network of community-owned sensors could fill these gaps, providing unprecedented insight into the invisible threats around us and a better understanding of how to address the damage that results. Just as Google Maps revolutionized navigation, a Web3-powered sensor network could transform our collective environmental consciousness, putting detailed data on air pollution, noise levels and light pollution at everyone’s fingertips.
But the impact goes much further than just awareness. This data transparency can promote better climate policy and create new accountability. Communities facing excessive environmental damage can use this information to advocate for their needs and push for stronger regulations and enforcement.
Web3 use cases like DePIN open up many other possibilities for directly driving positive climate action. People can earn tokens to generate high-quality environmental data or measurably reduce their carbon footprint. These rewards can be redeemed for eco-friendly products or used to fund local sustainability projects, which are options we are already exploring.
Reimagining climate monitoring for meaningful change
The limitations of current approaches to climate monitoring have never been more apparent. To meet the urgent challenge of the climate crisis, we need a paradigm shift in the way we understand and respond to our changing planet.
But realizing this future will take all of us. It needs the cooperation of technologists and environmentalists, policy makers and ordinary citizens. So consider this a call to action – an invitation to learn more, to find your place in this vital movement, and to help spread the message.
DePIN represents a powerful new toolkit for climate action. Empowering community members with data and choice, aligning incentives for action, and enabling granular understanding points to a future where we can mobilize a truly global response to this global threat.
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Luca Franchi
Luca Franchi is co-founder and CEO of Environmentthe world’s largest decentralized environmental monitoring network. He brings more than two decades of industry-leading growth across several startups and major companies in the US and Europe (O2 UK, Telefónica, Sky) across both enterprise and consumer verticals.