Christie’s and Gucci announce their joint venture Future Frequencies: Explorations in Generative Art and Fashion. This unique auction is open for bidding from July 18 to 25, 2023. It brings together some of the most talented individuals in the digital art space.
The collaborative effort showcases a diverse group of artists specializing in generative systems and artificial intelligence. The auction includes 21 non-fungible tokens (NFTs), including works by well-known artists such as Claire Silver, Emi Kusano, Emily Xie, William Mapan, Zach Lieberman, Botto, Helena Sarin and DRAUP.
TL;DR
- Christie’s and Gucci Collaborate on Generative Art and Fashion Auction.
- NFTs from leading artists explore the intersection of fashion, art and AI.
- Future Frequencies auction celebrates avant-garde creativity and technology in fashion.
Christie’s x Gucci: Pushing Boundaries on Generative Art
The artists participating in this auction use their creative skills to explore the intersection of fashion, art and technology. Their works touch on different themes. These range from generative textile studies to algorithmic interpretations of the iconic Gucci Bamboo 1947 handle. This amalgamation of autonomous systems, AI and fashion also represents a groundbreaking combination of different domains.
The fashion industry revolves around the design and production of clothing. By superimposing digital art over the worlds of generative art and artificial intelligence, these artists simulate human intelligence. They also produce artistic output using algorithms, modeling and data. The result is a groundbreaking approach that offers unique perspectives, often from female artists, on the limitless possibilities at the forefront of creativity and technology.
This auction also serves as an invitation to embrace avant-garde thinking and encourages the exploration of radical ideas and concepts revolving around the fashion industry’s assistive technologies, with the aim of shaping future realities.
More about the digital art auction
The auction takes place on Christies 3.0, a fully on-chain auction platform introduced by Christie’s in 2022. In addition, the works will be exhibited at Gucci Art Space. This space is an online gallery that empowers artists by giving them the freedom to explore innovative concepts. Gucci Art Space wants to disrupt and redefine existing norms in the art world. This initiative builds on Gucci’s launch of its Vault Art Space in 2022. It also presents an immersive digital environment and an exhibition titled ‘The Next 100 Years of Gucci’. In addition, the exhibition featured a selection of NFT artwork, each representing a visionary and collectible fragment of Gucci’s vibrant heritage.
One of the participating artists, Claire Silver, shares her thoughts on the exhibition: “I am incredibly proud to present two works: Shinjitai, a collaboration with Emi Kusano for Gucci, and style modern, a solo piece for Christie’s. Shinjitai, meaning “new character forms,” is wearable art that combines Gucci’s iconic aesthetic with the spirit of Harajuku fashion using AI. Inspired by Art Deco, style modern creates a digital space that speaks intimately to the collector. These works combine AI, 3D technology, film and advanced mathematical functions with antique paintings and tapestries from China, Japan, Eastern Europe and Western Europe. The intent behind both works is to celebrate the era of AI and embrace the sophistication of experience, the innocent joy of novelty, the richness of cultural heritage and the brilliance of the future. Both works of art reflect our digital-physical world and contain physical components for their collectors, ranging from rolls of cloth to hologram displays.“
