For the third year in a row, digital collecting platform Candy Digital has partnered with Major League Baseball (MLB), the MLB Players Association and the National Baseball Hall of Fame and Museum to celebrate All-Star Week. Highlighting this week’s events is the 2023 MLB All-Star Game, which will feature digital memorabilia for attendees who also stand a chance to win tickets to the 2023 World Series.
Strengthen connections
Last week — to celebrate the launch of MLB Virtual Ballpark, the league’s metaverse, as well as the online viewing party for the MLB All-Star Celebrity Softball Game — attendees were notified that they would receive a commemorative digital ticket created by Candy Digital. Now, on July 11, all Mastercard users who purchased and attended tickets for the 2023 MLB All-Star Game can also redeem a commemorative digital ticket here.
All MLB fans can also hit a 3D MLB All-Star collectible baseball for free until July 31. Doing so will automatically enter fans into a sweepstakes to win two tickets to the 2023 World Series.
“During 2022 MLB All-Star Week, nearly 10,000 of Candy’s digital collectibles provided baseball fans with innovative and fun ways to collect and celebrate the greatest moments in MLB, and we’re excited to be one of the highlights of the season. to support. again — the 2023 All-Star Game,” said Candy Digital CEO Scott Lawin of the platform’s previous partnership with MLB.
“This year, all fans attending the game will be able to punch an exclusive and limited edition commemorative ticket, sponsored by Mastercard, at Candy.com for free. We hope these collectible digital tickets provide fans with a new way to hold on to their memories and deepen their connection with MLB and their favorite MLB players.”
The partnership also includes the National Baseball Hall of Fame and Museum. Commemorative digital tickets will be offered at this year’s induction ceremony, honoring baseball greats Scott Rolen and Fred McGriff. This initiative will begin July 10 and run through 2023, allowing visitors to the Baseball Hall of Fame Museum to get their hands on the digital mementos.
In an additional partnership, Candy Digital and official MLB statistician, Elias Sports Bureau, will host the Candy Code Breakers Challenges starting July 10. Each week, fans can use their MLB digital collectibles to answer baseball trivia and earn rewards, including exclusive digital packs. and signed merchandise.
Normalize NFTs
Candy Digital has a history of working with non-Web3 native companies to build out their NFT (or, as the Candy team prefers to call them, digital collectibles) initiatives. I have worked and seen success with media entities such as Netflix Stranger thingssports brands such as MLB and the WWE, and iconic image and photography giant Getty Images, Candy Digital’s philosophy of Web3 adoption mirrors Reddit’s: Keep the jargon to a minimum and focus on digitizing things people already care about in a simple way. and easy way. to access the road.
Candy Digital has undergone significant corporate restructuring in 2023. In January, sports merchandising firm Fanatics announced it would divest itself of the company and sell its 60 percent stake in the company to several investors led by Galaxy Digital, shortly after a round of layoffs at the collectibles platform. In June, Candy Digital announced a merger with Palm NFT Studio to accelerate the development of digital experiences for major brands like Warner Bros. Discovery, NASCAR and more.
