Roblox players can now experience KINGSHIPa unique metaverse supergroup formed by Bored-and-Mutant Ape NFTs, managed under the 10:22 pm label, a Web3 division of Universal Music Group. The group has announced the launch of KINGSHIP Islands, an engaging Roblox experience where players embark on a quest and have the chance to unlock free in-game items and avatar emotes.
A quest on the KINGSHIP Islands
KINGSHIP Islands aims to unite the four band members at a destination called the ‘Floating Villa’. Players can earn reward accessories and emotes for their avatars by completing the quest. Custom animated heads and bodies using Roblox’s facial animation technology are also available for purchase for authorized individuals.
As the KINGSHIP Islands experience evolves, it will feature new music created by Hit-Boy and James Fauntleroy, the group’s “sonic creative team.” The duo, acting as co-executive producers, oversees the band’s musical development. The experience is free for all Roblox users, although completing several missions is required to gain access to the floating villa.
According to the announcement, those with the Kingship Key Card, an Ethereum-based NFT pass, will enjoy privileged access to unique band content and experiences, including special Roblox badges and access to the Floating Villa.
These Key Cards, which sold out within a day of their release in July 2022, can still be traded on secondary markets such as OpenSea. They play an essential role in unlocking digital experiences, including the KINGSHIP Islands in Roblox.
The rise of metaverse bands
KINGSHIP debuted in November 2021 and features the mutated monkey Captain and the bored monkeys KING, Arnell and Hud, contributed by NFT collector Jimmy McNeils. The KINGSHIP initiative is a unique venture to form a metaverse-based group. Under this project, 10:22PM, a Web3 label dedicated to creators and founded by Celine Joshua, will produce and introduce new music and items for KINGSHIP. Reflecting the style of virtual idols like Miquela or bands like Gorillaz who used animated figures to mask their real identities, KINGSHIP aims to be the digital representation at the forefront of developing the community and fanbase for its music.