Today marks the launch of Black Mirror’s Smile Club, a groundbreaking collaboration between Pixelynx, Animoca Brands and Banijay Brands, now available on Base.
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Inspired by the critically acclaimed ‘Nosedive’ episode, Smile Club introduces a groundbreaking mix of digital collectibles and immersive storytelling. Fans are invited to mint their characters and embark on quests to earn the coveted 5-star rating through SMLE points.
This innovative project combines collectibles, digital experiences and live episodic content. The first pilot episode, developed in collaboration with BasedAF, promises to immerse users in a world where their actions can determine future episodes.
A star-studded rollout
The trip kicked off with a star-studded spectacle, with luminaries like Transmoderna, Dixon, deadmau5, Richie Hawtin and more in Times Square. The campaign hinted at the role of social scores and the rating system, setting the stage for social challenges, interactive quests and exclusive rewards.
In a society driven by status, early adopters reap the biggest rewards. Collect points to climb the social ladder, with early minters enjoying the highest status and reaping the benefits of the SMLE rewards system.
The first pilot episode, a collaboration with BasedAF, a virtual production channel, went live this week and demonstrated Smile Club’s potential to span multiple media and captivate global audiences. This innovative approach presents a new vision for digital collectibles, allowing users to create characters, participate in quests and potentially shape future episodes.
View: https://x.com/BasedAF_/status/1766544041498251585?s=20
Join Smile Club on Base and become part of a cultural phenomenon. Improve your character and venture into the Smile Club universe in search of a five-star ticket. Even if you can’t claim a Smile Pass, you can register for a free Smile ID to access the experience and rewards system. The entire collection dynamically adapts to reflect your character and social status, evolving as you participate in new quests, creations and community interactions.
Don’t miss your chance to be part of history with an innovative project that pushes the boundaries of collecting culture, fandom and interactive entertainment.
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About PIXELYNX
PIXELYNX was founded in 2020 by Inder Phull and iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, as well as music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music) and Dean Wilson ( Seven20 Entertainment; mau5trap). Based in London and Los Angeles, the company is focused on building an entertainment ecosystem that aims to transform the way creators connect and build with their fans through a network of interactive experiences.
Twitter: @PIXELYNX + @blackmirror_xp + @korus_ai | Instagram: @pixelynx_io
About Banijay Brands
Banijay Brands, part of content giant Banijay, controls the brand licensing rights for some of the most high-profile and creative intellectual property rights in the world. From entertainment and scripted to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities across multiple categories. Banijay is home to more than 120 production companies across 22 territories, and a multi-genre catalog of more than 146,000 hours of original, distinctive programming.
With unparalleled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming. Built on independence, creative freedom, entrepreneurship and commercial acumen, the company, founded in 2008, operates under the leadership of Chief Executive Officer Marco Bassetti.
