Key Takeaways
-
Binance and the Brazilian Football Confederation (CBF) are launching the first Binance Free Pass for Brazil’s premier football competition.
-
Binance users who live in Brazil and hold the Brasileirão Betano 2024 NFT (non-fungible token) will have the opportunity to Binance free pass which gives them free access to every match of the season, which they can attend together with an accompanying person. The initiative will raffle four free passes allowing holders to choose one match per round with home fans anywhere in the country up to seven days in advance, without club or stadium restrictions. The NFT is free for all Binance users who want to redeem it.
-
That of the League NFT also offer other benefits such as the chance to collect rare collectible football items and discounts on Binance’s School of Management and Business Courses and CBF Academy.
The ‘Golden Ticket’ inspiration
Inspired by the concept of the “Golden Ticket”, Binance Free Pass will provide a unique experience in the stadiums. In addition to guaranteed access to the games, winners will also be informed in advance which competitions are available for Match Days Experiences, allowing them to redeem the gift before other users.
Binance users who live in Brazil and hold the Brasileirão Betano 2024 NFT (non-fungible token) will have the opportunity to Binance free pass which gives them free access to every match of the season, which they can attend together with an accompanying person. The initiative will raffle four free passes allowing holders to choose one match per round with home fans anywhere in the country up to seven days in advance, without club or stadium restrictions. The NFT is free for all Binance users who want to redeem it.
That of the League NFT also provided other benefits, such as the chance to collect rare football items and discounts on Binance’s School of Management and Business Courses and CBF Academy.
These are the types of initiatives that give Binance an edge over its competitors as Binance continues to deliver real benefits and values to its loyal users. For Binance users who are also avid sports fans, having greater interaction options with their clubs and idols is something that would keep them engaged in using Binance products. Guilherme Nazar, Managing Director of Binance in Brazil, spoke positively about how the world’s largest crypto exchange recognizes the immense potential for sports to merge with digital assets, which is especially notable in the football country. This synergy facilitates access to customers’ passions and idols, while providing new revenue streams for clubs, athletes and institutions on a global scale.
A study by a consultancy firm Deloitte Sports fans’ relationships with their favorite teams and athletes show that the NFTs with the highest value are those that provide tangible benefits. According to the research, about 15% of Generation Z fans (born between 1995 and 2010) have already purchased digital assets, mainly attracted by exclusive and free products, exclusive experiences with athletes and opportunities to win tickets with premium seats at matches and events . .
Free NFT with real world benefits
The Brasileirão Betano 2024 NFT keeps the same mechanics and prices as last year. Holders of the 2023 season NFT carried over the unused points to this year’s season token.
This year’s NFT also features a new design, developed by Brazil’s crypto community and football championship fans through a competition. The three best creations were selected by Binance and CBF and put to vote on Brasileirão Betano’s social media. São Paulo-based designer Vanderson Chacon stood out as the winner.
The competition was first launched in 2023 NFT the second edition was published in April this year. The exclusive Championship Token guarantees real benefits for holders, who will also have the chance to collect points throughout the season and redeem tickets and VIP experiences at matches, as well as rare and collectible football items such as trophies and signed official club shirts and balls. Additionally, the NFT offers discounted transaction fees for Binance’s School of Management and Business courses and CBF Academy.
How to apply
To participate in the draw that will determine the Free Pass winners, users must follow a few simple steps:
-
Register on CBF Fanverse.
-
Complete the KYC (Know Your Customer) or the identity verification process on the Binance platform.
-
Redeem the season’s free NFT.
-
Sign up for the promotion: register directly for the promotion here landing page on the Binance website.
What is an NFT?
A non-fungible token (NFT) is any type of digital asset represented and stored on a blockchain token that is unique, collectible, and immutable. Examples of NFT include the image of a painting, a song, virtual land, game skins, and so on, to name a few.
These tokens have attracted more attention in recent years as they offer a new form of experiencing and owning digital assets. A study by Deloitte shows that transactions involving these assets would reach a value of $2 billion by 2022 alone.
In sports, they can serve as a kind of membership or loyalty token to unlock real-world benefits such as a source of income, access to behind-the-scenes images and team conversations that allow for closer ties with specific players, and much more . .
Why do I need KYC?
Know your customer (KYC) is a mandatory process to check and verify people’s identities, to prevent money laundering and other illegal financial activities. These controls increase security for users. Brazilians can complete their KYC verification with basic government-issued documents and proof of address.
