TL;DR
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Amazon is leveraging Web3 technology to add another feature to its Prime offering.
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Prime members can now get a free NFT and some in-game currency (not crypto, weirdly) when they sign up for Mojo Melee.
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Mojo Melee is a free to play strategy game where the characters you collect and battle with are stored in your account as NFTs
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What excites us about this is the smooth integration Web1/Web2/Web3 technology.
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Mojo Melee runs in your browser (Web1), gives users extra benefits if they’re a Prime member (Web2), and just so happens to use NFTs in the background (Web3).
Full Story
The more carrots that are added to a paid subscription service, the more users it attracts and retains.
Here’s what we mean by that…
Apple’s ‘Apple One’ subscription Cost: $32.95 per month Carrots offered: access to Apple TV+/Cloud+/Fitness+/News+/Music/Arcade
Amazon’s ‘Prime’ subscription Cost: $14.99 per month Carrots offered: access to Amazon Video/Music/Gaming/Reading/Free 1, 2, and same day delivery/GrubHub+ and a bunch of other stuff.
Now Amazon is leveraging Web3 technology to add another ‘carrot’ to its Prime offering.
The carrot being offered is that Prime members get a free NFT and some in-game currency (not crypto, weirdly) when they sign up for Mojo Melee.
(Mojo Melee is a free to play strategy game where the characters you collect and battle with are stored in your account as NFTs).
Here’s what’s exciting us about this:
The smooth Web1/Web2/Web3 crossover.
As everything stands right now, a lot of Web3 products/services exist outside of the Web2 ecosystem.
That’s a problem, because all new web technology needs to integrate seamlessly with what came before it if its going to be adopted.
E.g. Email (Web1 tech) was used to create/verify social media accounts (Web2 tech).
Mojo Melee runs in your browser (Web1), gives users extra benefits if they’re a Prime member (Web2), and just so happens to use NFTs in the background (Web3).
It ain’t ground breaking, but in Web3 – this kind of seamless integration is desperately needed!