NFT
Adidas is on a mission to pioneer fashion innovation and launch its “Indigo Herz Pack” tomorrow. The NFT Bored Ape-inspired collection features Superstar footwear and hoodies, classic design elements and state-of-the-art technology.
Quick withdrawals:
- Adidas is on a mission to pioneer fashion innovation with its “Indigo Herz Pack” – an NFT-inspired collection of Superstar shoes and hoodies featuring the famous Indigo Herz character.
- The pack ties into the brand’s NFT project ‘Into the Metaverse’, highlighting Adidas’ commitment to exploring the intersections of technology, fashion and gaming.
- NFT holders can enjoy priority access to the launch, Adidas’s Web3 ecosystem and token-gated experiences.
What the Indigo Herz package brings to Web3
Adidas is no stranger to delving into the convergence of technology, fashion and gaming through its “Into the Metaverse” NFT project. This initiative already offers limited edition NFTs that open the doors to exclusive content, fashion apparel, virtual events and more.
However, to extend the benefits of the NFT mode, the brand is launching its “Indigo Herz Pack” tomorrow. The collection includes 2145 Superstar shoes and 2195 hoodies, inspired by the respected NFT, Indigo Herz.
The German shoe manufacturer shared the good news about tomorrow’s debut on Twitter:
Introducing the Indigo Herz Pack – starting April 26
❤️ Monkey, icon, inspiration. An IRL collection inspired by Indigo Herz, created to celebrate how far we’ve come in ‘Into the Metaverse’ as we transform into 🫀 #ALTSbyadidas.
All the details below 👇 pic.twitter.com/Hvl2m70153
— Indigo Herz (@indigo_herz) Apr 19, 2023
Holders of Adidas NFTs “ALTS” have priority access to an Indigo Herz Pack. On May 5, they will be able to purchase their own Pack through the Adidas website, app and select retailers around the world.
The launch of the Indigo Her Pack reinforces the move to newer and more exciting projects.
Holders will also have exclusive access to Adidas’ Web3 ecosystem and enjoy more token-gated experiences. Again, it highlights the brand’s commitment to building a bridge from Web2 to Web3.
